As an SEO account manager in digital marketing agency, you'll be in an exciting role where you'll be in charge of implementing SEO work, connecting with the company you're working with, and managing projects as a whole.

It's more likely at smaller companies that you won't have a large team working on a single customer, with each team member an expert in their own specialty. You simply won't have the resources to hire a log file analyst, an internal linking specialist, a backlink analysis specialist, a project manager, and so on.

As a result, account managers with a deep understanding of SEO are in high demand — these jacks of all trades will most likely have a strong technical grasp as well as the ability to connect effectively with clients and manage the project as a whole. On smaller accounts where you don't have the resources for three or more SEO professionals, having someone who can execute all three tasks efficiently can be really beneficial.

With that in mind, here are my three SEO account management tips:

• Have a good understanding of technical SEO.

• Manage projects with care but don't overcommit your time

• Communicate efficiently with the customer

Be at ease with technical SEO.

You'll need to communicate with developers, business owners, public relations managers, in-house SEO teams, and others. So one thing is certain: understand the fundamentals of SEO and how it functions. Understanding the concepts and mechanics of SEO, basic website development and being able to convey them to someone who knows very little – or very much – about the subject is a talent that will come in handy in this industry.

Communicate with the client in a clear and concise manner.

It's critical to be explicit with the individual from the company with whom you're communicating. They may not be familiar with SEO ideas, therefore it's up to you to demonstrate how it benefits and fits into their broader marketing strategy. SEO, after all, should be integrated with all parts of marketing; it's not a channel in and of itself, therefore it should infiltrate their PR, content marketing, and paid efforts. It's an honest and constructive dialogue to have with clients about what's working and what isn't.

Having regular catch-up calls and providing summary emails of the work completed can assist them understand where they are in the process. If it seems intimidating at first, remember that you, as the expert in the industry, presumably know a lot more about SEO than they do. It's all about making it work as well as possible for their company.

If you send monthly reports to your clients, it's usually a good idea to call them or meet with them face to face to go over the results. This monitoring ensures that you are always aware of the campaign's overall direction and allows them to ask you specific questions regarding the results.

Manage projects with caution, but don't overextend yourself.

In an agency setting, your time is likely valuable, and even if you love the company you're working for, you won't be able to devote a lot of it to them. It's just not fair to your other customers.

You'll most likely have a project plan that specifies how much time you should devote to each task. Make sure you keep to this schedule and don't overcommit to the project as a whole. Although this may initially increase a client's trust in you, it may lead to unrealistic expectations about how much work you can accomplish within their budget.

Remember, you are the SEO expert, so be honest and practical about timeframes. When a client demands that a task be completed quickly, they may not realise the amount of work that goes into it. It is your obligation as an account manager to effectively communicate this. For the best digital marketing agency, visit WizLancer today!