Iconography
Iconography
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Creating a visual storytelling system that enhances communication in a meaningful way
Creating a visual storytelling system that enhances communication in a meaningful way
Since 2016, I've been part of a small group of Capital One Art Directors dedicating our time to the art of icon design. We developed two main sets, Primary and Selective icons, each with their own specific uses.
Primary Icon examples
Selective Icon examples
Iconography Build Book
Iconography Build Book
Our goal was not just to design a set of static icons, but to develop comprehensive rules and guidance around their construction. The Iconography Build Book we developed enables designers from across the company to faithfully create new icons that are consistent with the brand.
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