Easttop Rebrand
Easttop Rebrand
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A complete rebranding for the Easttop Harmonica Company.
A complete rebranding for the Easttop Harmonica Company.
BEFORE
With odd font pairings, kerning issues, a massive register mark, and a dated and awkwardly positioned swoosh, this logo was in need of a serious intervention.
AFTER
By using the negative space between the two Ts, I created a reverse image of a harmonica that can be reused as a distinctive brand element on other marketing collateral.
When it comes to branding harmonicas, it's really important to make the name legible on the back of the comb. That's what the audience sees when a player is performing. The new logo was designed with these constraints in mind, and is now optimized for maximum visibility.
Brand Guidelines
Brand Guidelines
Product Development & Packaging
Product Development & Packaging
The goal was to create three lines of harmonicas with different price points. A beginner line, a more advanced but still affordable series, and a line of premium quality instruments with everything the professional looks for in a harmonica. I had carte blanche to not only create the series names, but also to name each harmonica and give them their own unique identity.
Click through the slides below to see the Beginner, Player and Professional Series models and packaging.
Click through the slides below to see the Beginner, Player and Professional Series models and packaging.
The client also wanted a badge that highlighted Easttop's ISO manufacturing certification, signaling to customers that these instruments were of the highest quality.
Point of Purchase Concepts
Point of Purchase Concepts
Additional Collateral
Additional Collateral
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