Capital One Brand Standards Poster

Part of an Enterprise-wide initiative to create awareness of our new brand standards guidance.

The launch of Capital One's new brand standards was a huge leap forward from where we were before. This poster was one element of a broader awareness campaign to roll them out to the entire company.

We printed enough for each creative team across all departments to serve as a helpful quick reference guide, as well as a visual reminder. The full campaign included branded emails, laptop stickers, articles on our internal brand site, targeted Slack messaging and in-person and virtual learning.