Capital One Brand Standards
Capital One Brand Standards
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A complete revamping of Capital One's brand identity
A complete revamping of Capital One's brand identity
Crafting the new standards was a 9 month-long process, involving a dedicated team of in-house creatives. But in reality, the work extended beyond our team. Contributions came from copywriters, art directors, strategists, brand managers and more. Brand builders from across the company put their stamp on it.
Crafting the new standards was a 9 month-long process, involving a dedicated team of in-house creatives. But in reality, the work extended beyond our team. Contributions came from copywriters, art directors, strategists, brand managers and more. Brand builders from across the company put their stamp on it.
This is an animation I made for internal email and Slack communications. If you missed it, refresh your browser and wait a moment to see the paper fold itself into an airplane and fly away!
As an Art Director on the Brand Standards Team, I worked on the design of the printable standards document, the digital standards website and communication assets.
As an Art Director on the Brand Standards Team, I worked on the design of the printable standards document, the digital standards website and communication assets.
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