The modern millennial- and Gen Z-targeted Barbiecore feminist movement has emerged in tandem with Barbie's reinvention to inspire inclusion and active play. Stimulated by these media trends, the present study using a pre-post experimental design evaluated whether exposure to images depicting contemporary passively-posed Barbie Fashionista (BF) dolls versus images of actively-posed Barbie Made to Move (M2M) "fitspiration" dolls versus images of Lego Friends (LF) scenes would differentially affect aspects of state body image and affect in a sample of 106 racially-diverse young adult college women (MAge = 19.2, SD = 1.39). ANCOVA models assessed the effects of condition on post state measures while controlling for baseline state measures. Results indicated that participants exposed to the BF images reported significantly lower body appreciation relative to those who viewed the LF play sets. A similar trend emerged for participants shown the newer M2M doll images. Additionally, viewing images of the actively-posed M2M dolls was associated with marginally higher appearance comparison scores versus the LF control. These initial findings have implications for considering the relevance of expanded digital strategies for marketing more realistically appearing and functioning Barbie dolls in affecting the body image experiences and potential purchasing choices of young adult female consumers.
The ubiquitous Barbie doll was examined in the present study as a possible cause for young girls' body dissatisfaction. A total of 162 girls, from age 5 to age 8, were exposed to images of either Barbie dolls, Emme dolls (U.S. size 16), or no dolls (baseline control) and then completed assessments of body image. Girls exposed to Barbie reported lower body esteem and greater desire for a thinner body shape than girls in the other exposure conditions. However, this immediate negative impact of Barbie doll was no longer evident in the oldest girls. These findings imply that, even if dolls cease to function as aspirational role models for older girls, early exposure to dolls epitomizing an unrealistically thin body ideal may damage girls' body image, which would contribute to an increased risk of disordered eating and weight cycling.
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The Dutch artist Pieke Roelofs used an artificial-intelligence tool to generate dozens of images of Barbie in unusual scenarios.
The poet, spoken-word artist, and activist used the app Dream by Wombo to create reactionary images of Barbie packed with internet-culture references she could post in response to what comes up on her X feed.
Roelofs started prompting the images as a way to have fun and weigh in on topics online. But in the process, she's subverted Barbie's gaze by reimagining what it means to be Barbie.
"For the last two weeks, I've been tweeting Barbies and making remarks online on things that pop up on my feed," Roelofs told Insider.
If you use the same words in a prompt, it will not generate the exact same image again, Roelofs said: "Once you start prompting, sometimes if you're a bit vague, it starts to create very random images." She typically uses a string of words rather than one to prompt the images.
In the last few months, seemingly all corners of the world have been painted Barbie pink. From floods of #barbiegirl TikToks to ubiquitous brand collaborations, there's been no shortage of almost alarmingly efficient marketing for Greta Gerwig's upcoming blockbuster Barbie.
Research has shown that unrealistic media images often lead young people to diet and exercise in dangerous and unhealthy ways. Those who diet are eight times more likely to develop eating disorders and eating disorders can be fatal.
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Barbie and Ken-like body images have caused damage to women and men in a variety of ways. To what lengths will one go to try to attain and maintain body image? Eating disorders (that may be fatal), surgery, constant dieting . . . ? 0852c4b9a8
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