Student startup Baking for the Brain founder balances academics and entrepreneurship - The Exponent 

Baking for the Brain is a neuroscience-inspired bakery with a radical mission: to make emotional healing tangible, inclusive, and delicious. Every cookie is crafted not just to taste good, but to do good—designed to evoke mood, soothe the nervous system, and offer comfort through flavor.

At its core, this bakery exists for those who’ve been left out of traditional support systems—orphans, trauma survivors, and anyone seeking sanctuary in sweetness. Through trauma-informed recipes and poetic branding, Baking for the Brain transforms dessert into a ritual of care, creating moments of grounding, joy, and belonging.

We’re building a business model that uplifts marginalized communities, reinvents indulgence as emotional recovery, and proves that science and empathy can co-exist in every bite. This is more than a bakery—it’s a movement toward healing, one cookie at a time.