Badal Suchak has 25 years of work experience with esteemed brands like Raymond, Welspun, Orra, Xiaomi, The Bombay Store, Tata Motors, Titan and many more.

His entrepreneurial venture Zoetic Innovations is a multidisciplinary Design firm with an intention to positively influence lives of consumers while ensuring success and prosperity for all stakeholders.

With his vast experience, his expertise lies in creating experiences blending Design and Technology, creating out of the box Brand Identity, Retail Design and Visual Merchandising while strongly communicating brand story. He can be contacted for creative consultation on various projects.

Following are some of the projects Badal Suchak has conceptualised and delivered in collaboration with relevant partners with immense impact on client's businesses.

INTERACTIVE TOUCH WALL FOR XIAOMI

Zoetic Innovations team had a great time creating a large Interactive Touch Wall for Xiaomi's flagship store 'Mi Home' at Infinity Mall, Malad, Mumbai. The brief to us was that Xiaomi is popularly known as a mobile phone brand but customers are not aware that Xiaomi also offers a wide array of Smart Home products. Our team at Zoetic Innovations created an experiential wall within the flagship store, using the technology of Projection Mapping, which customers can interact with to get information about the smart products controlled by Xiaomi mobile phones. We created simple hand drawn illustrations of all the products with a large sketch of a mobile phone in the centre. When the product icons on the mobile screen are touched, the specific product gets highlighted with animation and the mobile screen displays key features and benefits of the products. The interactive touch wall provided an innovative consumer experience, elevated brand experience and at the same time augmented sales.

CLUB 711 - 3D WALKTHROUGH

The management of Club 711 approached Zoetic Innovations to provide an effective solution to generate club membership while the Club was still under construction. We created this extremely elegant film where the club is entirely computer generated with realistic details. The entire project, including story-board, script, direction, music and voiceover was managed by our team delivering a detailed walkthrough of the club effectively depecting the luxurious position. The film was used as a marketing tool and showcased to prospetive clients generating memberships while the club was still under construction.

TITAN EXPERIENCE ZONE

Badal Suchak conceptualised India's first hi tech interative watches experience zone in collaboration with Experiential Design Lab, to celebrate 25 years of Titan. The innovative zone showcased 25 years of Titan's successful journey through interactive display of award winnning watches, hologram showcasing the world's slimmest watch with Titan's engineering and manufacturing prowess, Titan's brand evolution and interviews of important people associated with Titan. It created a buzz in the media and was the cover story of VMRD magazine.

CLICK FOR MORE PHOTOS OF TITAN EXPERIENCE ZONE

TIAGO VIRTUAL DRIVE

The challenge was to allow consumers to expereince the car even before it is available in the showroom. Badal Suchak proposed and innovative solution of creating India's First Virtual Test Drive, conceptualising and managing the entire project including the 360 degree shoot in collaboration with Happy Finish.It allows prospective customers to experience a test drive virtually in the comfort of their homes using a VR Gear. Generating 2.5 lakh views, it was an award winning project. Click on this video and use a VR Gear to expereince it yourself.

MESSI AR PHOTO OP APP

Lionel Messi was signed up as a Brand Ambassador for Tata Motors and the challenge was how could one give an opportunity to consumers in India to meet with him. An innovative solution using Augmented Reality was proposed whereby consumers visiting Tata Motor's showroom could get an opportunity to get themselves virtually clicked with Messi. Fans went crazy over this opportunity and over 70K photos were clicked, uploaded and tagged on social media, generating a mass reach at a miniscule cost.

TATA MOTORS HOLOGRAM

Revotron engine was launched by Tata Motors as a prelude to the upcoming cars Zest and Bolt. The challenge was to communicate this new engine's technologically advanced features and benefits to consumers. To communicate the advanced tech and to elevate brand perception of Tata Motors, a hologram setup was created in 100 showrooms. Portability and cost effectiveness ensured scalability. The content was a blend of computer graphics and live action shoot with the brand ambassador Narain Karthikeyan. When the hologram display sensed the presence of a customer, the hologram of the brand ambassador would appear and explain the hi tech features of the engine and its benfits to consumers. When the cars were launched, the content was changed to holograms of the cars, keeping the hardware set up same, ensuring amortization of cost. This project won VM&RD award.

HOLOGRAM SUCCESS STORY

NEW RETAIL IDENTITY - TATA MOTORS

Tata Motors offers a wide range of passenger vehicles in various categories displayed in showrooms with dated design and varying communication styles of different brands. The challenges were at multiple levels from bringing together the entire range under one parent brand umbrella with uniform brand communication, elevating brand perception and giving a delightful consumer experince in over 300 showrooms across the country. The project right from a co-creation workshop for various stakeholders, defining the brief, selecting the right design agency partner (Fitch), delivering the final design manual, prototyping and supporting in execution was successfully managed by Badal Suchak.

RAYMOND VISUAL MERCHANDISING

How does The Complete Man- Raymond celebrate the launch of its flagship store? This Visual Merchandising theme was created specially for the launch party complete with colour changing lights and live music playing in the window space. Scroll to see more images of other in-store VM.

URDHVA YOGA BRAND IDENTITY

Bangalore based yoga studio had a challenge of communicating its Sanskrit name 'Urdhva' in a lucid manner to its contemporary audience while retaining its classical Indian positioning. This video explains the genesis of Urdhva Yoga brand identity and its manifestation.

TESTIMONIALS:

"Badal is a very humble & creative person. His ideas are brand and business focused rather than independent creative streaks. And he is completely action oriented. This makes him a very solid retail VM professional. I think we share some common philosophies around art and creativity and that makes my interaction with him very enriching and fulfilling for me."

-Neeraj Joshi, Founder & CEO at Tailorwear

"I had the pleasure of working with Badal at Raymond for about a year and a bit. In this short period of time two things that struck me clearly about Badal were that he was easily one of the most positive individuals in the workplace and the fact that he really knew his work very well. Both are definitely ingredients in the making of a successful leader and entrepreneur. Add to this his creative and spiritual mind and you can be sure that one would hear a lot of him in times to come. Wishing Badal the best."

-Dipesh Dar, Co-Founder & COO at Drop Mobility

"Badal is one of those managers who also serves as an inspiring mentor for the whole team. With an extensive experience, Badal exhibits strong interpersonal skills and a unique capacity for empathy. These qualities notably translate in his ability to motivate a team to care about its project and be invested in the project’s success. Though he’s never one to draw attention to himself, Badal’s positive attitude and respect for others is palpable."

-Saurav Arora, Marketing Lead & Brand Strategist at Xiaomi India