Digital marketing in today’s time is imperative for any small or large company to grow and profit. Many companies opt for digital marketing services to augment their brand visibility and exponentially increase their revenue. Anyone new to this space should know and understand the 6 pillars of digital marketing. In this blog, we’ll briefly discuss this.
SEO: Search Engine Optimisation is one of the most important aspects of digital marketing. SEO helps brands to rank their websites higher on the search engine results page of Google. That is why when you are building your website from scratch, make sure it is SEO-optimised.
Social Media: Everyone is on social media during their leisure time nowadays. You have to be present where the audience is present. So, as a business, you have to leverage this opportunity and make strong social media marketing campaigns. This will help to make your business gain the traction it needs.
Analytics: Data analytics is all the rage nowadays, and it should be. It helps in gaining insights that otherwise cannot be comprehended. Customer information, Consumer behavior, etc. can easily be understood with the help of analytics.
Branding & Campaign: Your online persona has a direct impact on the target audience you are aiming to reach. When someone encounters your brand, they will subtly take in and interpret everything from colors to font.
Email Marketing: Reaching out to prospective clients and expanding your audience may be accomplished through email marketing. You are the owner of the data on this channel. It lets you reach out to certain individuals who might be considering what you have to offer with tailored messaging. Maintaining communication and fostering connections with current clients may be achieved through email marketing.
Ads: Paid adverts are an internet advertising format that enables companies to make ads that show up on Google and partner websites. Ads for businesses relevant to the product or service that a user is searching for on Google may appear. Businesses may expand their audience by using sponsored adverts to target consumers who are interested in their offerings.
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