Obituary ads in newspaper are simply the example of remembrance. It is one of the oldest ways prior to internet of informing and sharing the message to the market. People show interest in stating the demise of any near and dear ones to the community to the world at large. This brings the opportunity for the advertisement agencies to keep a space for this kind of ads. This ads are charged based on number of words, characters and space. Significance is expressing the feeling and emotion in a precise manner to the community in behalf of the individual lost. The message can be remembrance, prayer, announcement, memorial and acknowledgements. The preciseness of the message also includes the picture of the lost individual and his / her remembrance. Times of India Obituary ads cost approx. for 3 x 5 cm up to 4900 Rs for Delhi and different for other location pan India. The booking is usually done 1 day prior. The ads are usually selected from either the basket of past ads or it may be absolutely creative and post that the payment either offline or online is made to finally approve the ads for display in the obituary section. Answers to recently asked questions answers by the audience along with examples with Times of India are placed in their website to get rid of any doubts before placing the ads. It’s indeed a way of giving honor to the demised one through this and Times of India being a leading in circulation, placing ads do receive a token of further greatness of the message to spread across the community. Location preference for exposure with combo offers along with discounts is included with Obituary ads in Times of India. Tributes are honored in behalf of the demised one with obituary ads within the community.