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How Leading Financial Services Firms Used B2B SEO to Increase Traffic, Leads, and Revenue
How Leading Financial Services Firms Used B2B SEO to Increase Traffic, Leads, and Revenue
SEO isn’t just about rankings—it’s about driving real business results. The following B2B SEO financial services case studies highlight how financial firms across alternative lending, banking-as-a-service, and equipment financing have used strategic search engine optimization to scale organic traffic, improve conversions, and generate more high-value leads.
Each case study showcases the challenges, strategies, and measurable outcomes that helped these companies turn SEO into a lead generation powerhouse.
How AdvancePoint Capital Increased Organic Leads by 400% with B2B SEO
How AdvancePoint Capital Increased Organic Leads by 400% with B2B SEO
AdvancePoint Capital, a leader in alternative business financing, struggled with low organic visibility and inconsistent lead generation. By implementing a comprehensive B2B SEO strategy, including local optimization, content marketing, and technical improvements, they achieved:
✔ 400% increase in organic leads
✔ Significant improvements in keyword rankings
✔ Enhanced Google Business Profile performance for local lending searches
Read the full B2B SEO case study for AdvancePoint Capital →
How Montegra Capital Resources Achieved a 289% Increase in Conversions with Local SEO
How Montegra Capital Resources Achieved a 289% Increase in Conversions with Local SEO
Montegra Capital Resources, a Denver-based hard money lender, needed to improve local search rankings and website conversions. Their B2B SEO strategy included:
✔ 77% increase in organic sessions
✔ 289% increase in conversions from organic search
✔ Optimized Google Business Profile and targeted local keywords
Read the full B2B SEO case study for Montegra Capital Resources →
How Eastport Financial Group Grew Organic Traffic by 340% in Six Months
How Eastport Financial Group Grew Organic Traffic by 340% in Six Months
Eastport Financial Group, a boutique wealth management firm, lacked the search visibility needed to attract high-net-worth clients. Through a website restructuring and targeted SEO strategy, they achieved:
✔ 340% increase in organic traffic
✔ Higher rankings for financial advisory keywords
✔ Improved content strategy to align with financial compliance regulations
Read the full B2B SEO case study for Eastport Financial Group →
How Unit Increased Non-Branded Organic Traffic by 180% and Boosted Demo Requests with B2B SEO
How Unit Increased Non-Branded Organic Traffic by 180% and Boosted Demo Requests with B2B SEO
Unit, a banking-as-a-service (BaaS) provider, needed to expand beyond branded searches and attract fintech buyers. By optimizing content, technical SEO, and authority-building tactics, they achieved:
✔ 180% increase in non-branded organic traffic
✔ Higher rankings for fintech infrastructure search terms
✔ A measurable increase in demo requests
Read the full B2B SEO case study for Unit →
How an Equipment Financing Company Grew Leads by 5X With Local SEO
How an Equipment Financing Company Grew Leads by 5X With Local SEO
implementing local SEO, keyword optimization, and content marketing, they achieved:
✔ 5X increase in organic leads
✔ Top rankings for equipment financing keywords
✔ Stronger Google Business Profile presence and user engagement
What These B2B SEO Case Studies Prove About Financial Services SEO
What These B2B SEO Case Studies Prove About Financial Services SEO
Local SEO is critical for financial services firms – Optimizing Google Business Profile, directory listings, and geo-targeted keywords drives high-intent local B2B leads.
Content marketing is a game-changer – Creating educational, conversion-focused financial content helps engage visitors and turn traffic into B2B leads.
Backlinks and authority-building drive B2B rankings – High-quality finance and industry-related backlinks improve search visibility and brand credibility.
B2B SEO should align with business goals, not just traffic – The best B2B SEO strategies don’t just drive traffic—they increase leads, demo requests, and customer acquisition.
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