Inaugural B2B Connect Research Symposium
May 2023 in Odense, Denmark
The inaugural B2B Connect Research Symposium, cohosted by the American Marketing Association(AMA) Interorganizational Special Interest Group (IOSIG), the European Marketing Academy (EMAC) B2B Marketing Special Interest Group, and the Australian & New Zealand Marketing Academy (ANZMAC) B2B Marketing Special Interest Group, will take place in May 2023 at the EMAC Conference in Odense, Denmark! As the name suggests, our goal is to bring together B2B marketing scholars from around the globe to develop ideas that transform research and practice in the B2B research area.
In doing so, we are suggesting a brand-new approach to participating. If you are a B2B scholar or working in a closely related field (e.g., B2B strategy, industrial sales) and are interested in participating, we warmly welcome you to join one of the working groups led by our B2B thought leaders. The group members will work together to develop cutting-edge research ideas over the course of the few months leading up to the conference.
See below for working groups and thought leaders.
Participation:
Please kindly apply to participate by completing the survey below. Given the limited space, we are working on a first-come, first-serve basis.
Working groups:
Group I: Artificial Intelligence in Buyer-Seller Interactions
Thought Leaders: Michael Ahearne (University of Houston), Shantanu Dutta (University of Southern California), Johannes Habel (University of Houston), Xiaolin Li (London School of Economics and Political Science), Seshadri Tirunillai (University of Houston)
Panelists: Shankar Ganesan (University of Notre Dame), Nathan Hartmann (University of Souther Florida), Prashant Kumar (Xavier School of Management INDIA), Piotr Kwiatek (Kozminski University), Richard (Rick) McFarland (ESSEC Business School), Navid Mojir (Harvard Business School), Thomas Steenburgh (UVA-Darden), Irene Nahm (University of Minnesota), Yuanchen Su (University of Minnesota), Harri Terho (University of Tampere), Judy Zolkiewski (University of Manchester), Lingling Zhang (China Europe International Business School)
Group I's Presentation
Group 1_Presentation_AI &B2B_v2_05252023.pdfGroup II: Business Customer Experience (BCX) – From the Individual to the Collective
Thought Leader: Michael Kleinaltenkamp (Freie Universität Berlin, Germany)
Panelists: Larissa Becker (Tampere University), Elina Jaakkola (University of Turku), Ingo Karpen (Karlstad University), Ekaterina Panina (University of Turku), Roberto Madruga (UFRJ - Federal University of Rio de Janeiro)
Group II's Presentation
Group 2_BCX.EMAC.B2B Connect Symposium.2023-05-25.pdfGroup III: Business Model Evolution and Business-to-Business Markets
Thought Leaders: Rajdeep Grewal (University of North Carolina, Chapel Hill), Nirmalya Kumar (Singapore Management University, Singapore), and Shrihari Sridhar (Texas A&M University).
Panelists: Stefan Hurtak (University of Graz), Youngchan Kim (Yonsei University), Baris Kocaman (Vrije Universiteit Amsterdam), Victoria Kramer (University of Muenster, Germany), Ruby Lee (Florida State University), Sudha Mani (Monash University), K Sudhir (Yale University)
Group III's Presentation
Group 3_Slide Deck Post Feedback RG-SK-SH-RL.pdfGroup IV: Compensating for Greenhouse Gas Production via Carbon Offset Investments
Thought Leader: Robert Dahlstrom (Miami University and BI-Norwegian Business School).
Group co-organizer: Cindy Liu (UMass-Lowell)
Panelists: Nadia Pomirleanu (University of Nevada, Las Vegas), Umar Burki (University of South-Eastern Norway), Usama Najam (Air University Pakistan), Kristina Schaffer (University of Graz), Mahdi Vesal (University of Technology Sydney), Franziska Schmid (Oregon State University)
Group IV's Presentation
Group 4_EMAC 2023 Carbon Offsets 05-24-23.pdfGroup V: Evolving Multichannel B2B Relationships in the Digital World
Thought Leader: Lisa K. Scheer (University of Missouri).
Group Co-organizer: Andrew Crecelius (Iowa State University)
Panelists: Severina Cartwright (University of Liverpool Management School), Laura Ingrid Maria Colm (SDA Bocconi School of Management), Kalynn Coy (University of Missouri), Giang Dao (University of Twente), Orhan B. Dogan (University of Oklahoma), Flora F. Gu (Hong Kong Polytechnic University), Jessica Hoppner (George Mason University), Rana Mostaghel (Mälardalen University), Chuqiao Peng (University of Oklahoma), Maysam Shafiee Roodposhti (University of Tehran), Sadia Soltani (University of Southern Denmark)
For a full copy of Group V's presentation, Please email kcoy@mail.missouri.edu
Group VI: Governance Issues in a Digital World
Thought Leader: Mrinal Ghosh (University of Arizona).
Panelists: Ezgi Akpinar (Sabanci University), Michel van der Borgh (Copenhagen Business School), Roberto Mora Cortez (Southern Denmark University), Rupinder Jindal (University of Washington Tacoma), Giuseppe Musarra (University of Leeds), Munyar Nyadzayo (University of Wollongong in Dubai)
Group VI's Presentation
Group 6_Governance Issues in a Digital World EMAC 2023.pdfGroup VII: Solution-Based Marketing Ecosystems
Thought Leader: Stefan Wuyts (Penn State University).
Panelists: Sundar Bharadwaj (University of Georgia), Mariia Koval (Grenoble Ecole de Management), Shekhar Misra (Grenoble Ecole de Management)
Group VII's Presentation
Group 7_EMAC PRESENTATION Marketing Ecosystems -- Stefan Wuyts & Co.pdfGroup VIII: The Bright and Dark Sides of Technology-Enabled Monitoring
Thought Leaders: David I. Gilliland (Colorado State University) and Stephen Kim (Iowa State University)
Panelists: Jody Crosno (West Virginia University), Paige Fender (West Virginia University), Avishek Lahiri (University of Stavanger), Richard Tang (Loyola Marymount University)
Group VIII's Presentation
Group 8_Bright and Dark Sides of Tech enabled Monitoring_EMAC.pdfGroup IX: Understanding the Trade-offs from Prioritization of Sustainability in Global Supply Chains
Thought Leader: David A. Griffith (Texas A&M University).
Panelists: Maggie Chuoyan Dong (UNSW), Shuyi Hao (NEOMA Business School), Peren Ozturan (Sabanci University), Dubravka Sinčić Ćorić (University of Zagreb)
Group IX's presentation
Group 9_Sustainability WG EMAC Presentation.pdfSymposium steering committee:
AMA IOSIG Leadership Team (Qiong Wang and Jody Crosno), EMAC B2B Leadership Team (Vishal Kashyap and Elham Ghazimatin), and ANZMAC (Erik Mooi and Maggie Dong)
Acknowledgment of Sponsorship:
The International Journal of Research in Marketing
For more information, please contact:
Qiong Wang
University of Oklahoma
Jody Crosno
West Virginia University