Project Proposal

Professional SEO-Friendly Facebook Page Creation, Content Posting, and Advertisement Strategy

This project aims to establish a professional Facebook Business page, optimize it for SEO, create engaging content, and run targeted advertisements to enhance brand visibility, customer engagement, and business growth. 

Objectives:

• Develop a professional, SEO-friendly Facebook page to improve online visibility and brand credibility.

• Increase engagement, awareness, and traffic through regular, relevant posts and targeted Facebook advertisements.

• Implement a comprehensive strategy to drive leads, sales, or other desired outcomes.

Scope of Works:

Phase 1: Facebook Page Creation and Optimization

• Page Setup: Create a new Facebook page (or optimize an existing one) tailored to the brand’s identity.

• SEO Optimization:

  • Choose a unique, keyword-rich page name.

  • Add a compelling and optimized About section, including targeted keywords.

  • Customize the page URL for easy searchability.

  • Use relevant keywords in tabs, settings, and page categories.

• Branding:

  • Design an eye-catching profile picture and cover image aligned with the brand identity.

  • Ensure consistent branding, including tone and visuals.

• Integration: Link the Facebook page to other digital assets (website, Instagram, email campaigns).

Phase 2: Content Strategy and Posting

• Content Plan: Develop a content calendar with a mix of posts:

  • Informative posts (industry updates, tips, or blogs).

  • Visual posts (images, videos, infographics).

  • Interactive posts (polls, questions, contests).

• Frequency: Consistent posting schedule (3-5 posts per day).

• SEO in Content: Incorporate trending hashtags, optimized captions, and geotags.

Phase 3: Advertisement Campaigns

• Ad Types: Create tailored ads based on objectives:

  • Awareness (reach and brand recall).

  • Traffic (clicks to websites or landing pages).

  • Engagement (likes, comments, shares).

  • Leads (form submissions).

  • Sales (promote offers/products).

• Audience Targeting:

  • Demographics, interests, and behaviors.

  • Custom/lookalike audiences using Facebook Pixel and CRM data.

• Design: Craft engaging ad creatives and headlines.

• Monitoring & Optimization:

  • Regularly track performance metrics (CTR, impressions, conversions).

  • Adjust budgets and strategies for optimal ROI.

Deliverables:

• A fully optimized and professional Facebook page.

• Monthly/ Daily content plan with scheduled posts.

• Weekly/monthly performance reports on ad campaigns.

Timeline:

• Week 1: Page setup, design, and initial SEO.

• Week 2: Content strategy finalization and first set of posts.

• Week 3-4: Launch and manage first ad campaigns.

Budget and Payment Terms:

• One-Time Setup Cost: $30 (Advance Facebook Business Page setup + SEO Friendly Optimization + Cover design+ Logo design+ Tips & Plan +CTA+URL+ Tags +more!).

• Fee per post and ad: $20 (I will create unique and Attractive Post Designs and post it on the page and setup Highly Targeted Facebook Ads campaign with Research + and 3 days management).

• If the ad is more than one per day then the price will be less than $20

• post and ad will be created according to your view, your text, and your videos. Everything can be modified according to your direction.

Key Benefits:

• Increased visibility and SEO ranking through optimized social media.

• Higher engagement with targeted, professional content.

• Improved ROI through effective ad spend management.

Let me know if you'd like adjustments or additional details to tailor this proposal further!