BondaGo

A collaborative brand identity project for an e-hailing service supporting pregnant and postpartum mothers.

My contribution included the UI/UX design and merchandise design.

Year: 2026

Tools Used: Adobe Illustrator, Procreate

Logo Rationale

Rounded, cushioned letterforms reflect gentleness and support, mirroring the calm experience BondaGo aims to provide for pregnancy and postpartum journeys.

Mascot

Represents BondaGo friendly and approachable personality that acts as a visual companion for mothers. With rounded shape, long hand and calm facial expression, BonBon lets user to feel relax and comfortable.

Stationary Item

Bonda Go App

App Prototype

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