Imagine it is nighttime and you are looking out of your window to see the colors of the streets. Each car passing by has its usual white and yellow headlights followed by the light emitting from as such with a beige saturation contributing to the varying lights during the night. Now think the color of red at the back of a vehicle. Have you seen one before? How do the lights for as such cause you to feel? Doesn’t the color want to make you stop at once? Whether it be so or not, there's no denying that it does feel bold yet genuine. Take another example, a clinic traditional symbol of a white background then red cross. This helps create an instant connection with the viewer, as they defaultly attribute as such to the color of blood(oxygenated), helping in some way to visually and generally justify competent knowledge of health with that clinic. Another example can be getting your report marked with red for corrections, or maybe a lady painting her nails red. Take a look at even Illustration 27 for example, the T-rex thinking and along with the title of "Artist Groupchat" as a focal point. The red all around feels overwhelming and bold yet personal, and it still gives space to the white words to convey the overall message.

My personal favorite example of red would be from the oldest text in the world: The Bible. Generally looking at how it is used throughout the book, it varies all throughout. Whether it be referencing evil, used as symbolism for Christ, or animals sacrificed to make offerings to God, and much more. However there’s a noticeable pattern each time the color red is used. For the evil context of the color, Revelation 12:3 reads, “And there appeared another wonder in heaven; and behold a great red dragon, having seven heads and ten horns, and seven crowns upon his heads.” There is a strong sense of feeling that creates an imaginary bold feel in the visuals and symbolism while it's being used. Sure words like “great” or “seven heads” do contribute but imagine if the dragon was any other color like purple, yellow or green. Wouldn’t that take away somehow the level of significance the verse wants to relay? That is a power play the color red has and it doesn’t stop there. Another example is its symbolism for Christ, and an example from John 6:53 reads, “Then Jesus said unto them, Verily, verily, I say unto you, Except ye eat the flesh of the Son of man, and drink his blood, ye have no life in you.” Already mentioning blood, the first color that comes to mind already is red. With that stated, it already establishes another level of a closer connection because when you think of blood you think of it as something inside of you; something more introverted and yet bold once it's seen, mentioned or heard. 

In summation of the passion and energy of red, how does the color of red make you feel? A color that can essentially have the privilege of being an extrovert and introvert, it is no wonder that it is the very first color that comes to mind in any art scheme.Truly it is a beautiful color, its default value and meaning(s) it can evoke, the possibilities of the use of the color is endless. For me I know each time I see the color red in the biblical texts or just seeing the maroon red cover for the Bible, it gives a bold yet personal connection for my eyes to naturally remain engaged and enjoy reading more of the holy texts.

The Passion and Energy of Red 

The color red grabs your attention like no other color in a deep and personal evoking way.This same color we can find that tends to be inside of something or someone, in order to protect its sense of sincerity. Sometimes the color is even used to show something is bold or of great importance. Examples include the color of blood (oxygenated), national flags for countries like China or Morocco, or even to creatures in nature such as a cardinal. Red has a crucial role in giving off a balance of being able to evoke a feel that is personal and authentic while still bold in strength.   

Welcome to another blog in my color series, fellow readers. Don’t miss out on any of the previous posts that explore strategies to elevate perspective in media.

Imagine it is nighttime and you are looking out of your window to see the colors of the streets. Each car passing by has its usual white and yellow headlights followed by the light emitting from as such with a beige saturation contributing to the varying lights during the night. Now think the color of red at the back of a vehicle. Have you seen one before? How do the lights for as such cause you to feel? Doesn’t the color want to make you stop at once? Whether it be so or not, there's no denying that it does feel bold yet genuine. Take another example, a clinic traditional symbol of a white background then red cross. This helps create an instant connection with the viewer, as they defaultly attribute as such to the color of blood(oxygenated), helping in some way to visually and generally justify competent knowledge of health with that clinic. Another example can be getting your report marked with red for corrections, or maybe a lady painting her nails red. Take a look at even Illustration 27 for example, the T-rex thinking and along with the title of "Artist Groupchat" as a focal point. The red all around feels overwhelming and bold yet personal, and it still gives space to the white words to convey the overall message.

My personal favorite example of red would be from the oldest text in the world: The Bible. Generally looking at how it is used throughout the book, it varies all throughout. Whether it be referencing evil, used as symbolism for Christ, or animals sacrificed to make offerings to God, and much more. However there’s a noticeable pattern each time the color red is used. For the evil context of the color, Revelation 12:3 reads, “And there appeared another wonder in heaven; and behold a great red dragon, having seven heads and ten horns, and seven crowns upon his heads.” There is a strong sense of feeling that creates an imaginary bold feel in the visuals and symbolism while it's being used. Sure words like “great” or “seven heads” do contribute but imagine if the dragon was any other color like purple, yellow or green. Wouldn’t that take away somehow the level of significance the verse wants to relay? That is a power play the color red has and it doesn’t stop there. Another example is its symbolism for Christ, and an example from John 6:53 reads, “Then Jesus said unto them, Verily, verily, I say unto you, Except ye eat the flesh of the Son of man, and drink his blood, ye have no life in you.” Already mentioning blood, the first color that comes to mind already is red. With that stated, it already establishes another level of a closer connection because when you think of blood you think of it as something inside of you; something more introverted and yet bold once it's seen, mentioned or heard. 

In summation of the passion and energy of red, how does the color of red make you feel? A color that can essentially have the privilege of being an extrovert and introvert, it is no wonder that it is the very first color that comes to mind in any art scheme.Truly it is a beautiful color, its default value and meaning(s) it can evoke, the possibilities of the use of the color is endless. For me I know each time I see the color red in the biblical texts or just seeing the maroon red cover for the Bible, it gives a bold yet personal connection for my eyes to naturally remain engaged and enjoy reading more of the holy texts.

“Psychological effect refers to the influence that a stimulus, experience, event, or condition has on a person’s mental state, emotions, thoughts, perceptions, or behaviors.” So with that said, though the lighted value counterpart feels more gentle and peaceful, than its darker value counterpart being a heavy burden, it has an impact on a person’s emotion whenever he or she sees blue. With that said, if I combine both attributes of its extremes: calmness and sadness, with its default attribute of refreshed, this can all summate to the final sense of familiarity or even loyalty. A sense of you know what to expect when you deal with this color in its varying values. 

My personal favorite example of blue would be from the oldest text in the world: The Bible. Numerous times all throughout the Holy texts, the color blue is closely linked to heaven being of the sky and along with terms like divinity and holiness. Numbers 15:38-39 says “Speak unto the children of Israel, and bid them that they make them fringes in the borders of their garments throughout their generations, and that they put upon the fringe of the borders a ribband of blue: And it shall be unto you for a fringe, that ye may look upon it, and remember all the commandments of the LORD, and do them; and that ye seek not after your own heart and own eyes, after which ye use to go whoring:” Of all the colors God could have chosen to make a reminder of Him, he chose blue. Now it does make one wonder, could God’s favorite color be blue? A question maybe for another blog. 

Further expanding on the two elements of familiarity and loyalty, some can make the argument of getting such emotional evokings with brands that have been around for quite a while. Brands that include:

Facebook, LinkedIn, Intel, American Express, BlueCross BlueShield, Samsung, PayPal, and more. If that doesn’t give you a sense of either loyalty or familiarity then maybe the skies. Though they get touched with a reddish orange, yellow sun during the day or even the white or light beige moon on some nights, the skies default to its familiar light blue at the end of it all, loyal since its early days of creation. 

With anything in life, there are always the good and bad parts. With that said, starting with the limitations: in this kind of situation, how much a design has to change in order to still retain clear visibility can become an issue. A direct example is a strategy about how much the size of the mantra, name, and visual, in the case of a company pen, changes yet still matches the original. Regardless of how much healthy change is applied, the main takeaway is an opportunity to extend the reach of a brand. People like to move around, and with those company pens being everywhere, it’s bound to come up in conversations. Lastly, it doesn’t always have to be a pen; it could be a coffee mug, apparel, company devices like a laptop, or any other office item that could be marked with the company logo as well.

Imagine this branding strategy as a Wi-Fi extender for your home network or, in this case, your company's base. These items, plastered with the brand, have a chance to extend news of the company's existence to potential customers, encouraging them not only to do their own research but also to get involved business-wise. Don’t overlook this strategy or any of the other strategies in the older blogs, as when all are practiced or done right, you’ve got what it takes to elevate your company to the next level of importance, leaving room for more growth before establishing some form of a legacy in history for documentaries to cover, which is more advertisement. You get people talking, following on social media, signing up for newsletters, and more. “An authentic and consistent brand gives your business the professional edge and builds trust among customers, meaning they will turn to you to meet their needs."