Afro-pop front-runner Ayra Starr has officially released the deluxe version of her 19 & Dangerous album, which features six additional songs, includding the remix of her smash hit "Bloody Samaritan" with R&B iconKelly Rowland.

Afterwards, Simi explored the initiative with Simisola (Deluxe edition) in 2018, on which he featured the pioneer 2baba. Then in 2021, Blaqbonez and Ric Hassani dropped deluxes for their studio albums, Sex Over Love and The Prince I Became, respectively.


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A deluxe album involves expanding an existing album with new tracks, fresh collaborations and remixes of old songs such that some tracks are removed while new ones are added to enhance the overall listening experience.

Wizkid refixed Made in Lagos with a deluxe that gave it a gramophone appeal even though it fell short in the end. Ayra Starr added exciting collaborations to the deluxe of her album to push the reach of the album and appeal to a wider audience.

While many music lovers would have been delighted when Ayra Starr dropped the deluxe edition of her debut album, 19 and Dangerous, the important takeaway for an analyst would be that \u2018deluxes\u2019 are now a firm fixture in the Nigerian music industry.

Of course, Ayra\u2019s would not be the first deluxe album that the industry would witness. That honour may go to 2baba who had an international edition (a form of deluxe) for his Unstoppable album which initially became public in 2008.

Given the tangibility of a deluxe album, there is a fresh marketing push for it. This results in increased streaming numbers, improved chart ratings and ultimately, better reception from the audience, in scenarios where the original album didn\u2019t achieve the intended impact or an artiste\u2019s team feels the numbers could still be better.

To come up with an album from the scratch is so much work that I feel artistes don\u2019t get enough credit for dropping one, especially when critics dismiss a body of work with the wave of a hand. A deluxe edition offers an artiste the opportunity to have \u2018another\u2019 album without having to start from scratch. From another perspective, you could think of it as slapping an EP on an album.

Whether it\u2019s the mixing, the beats, the arrangement or the collaborations, mistakes can happen on an album that an artiste only observes in retrospect. Just like 2baba did with his Unstoppable International Edition, a deluxe offers an opportunity to right previous wrongs and make a statement of talent and quality in the process.

Previously, Ayra Starr's lead single for the album, Rush, had also hit a noteworthy benchmark, grossing 10 million views in two weeks. 19 & Dangerous deluxe was released on the Friday, the 21st of October.

After enjoying impressive success with her debut album Ayra returns with the deluxe which she features Kelly Rowland, Lojay, and Zinoleeskly, amongst others in a bid to give the album a second lease of life.

Oyinkansola Sarah Aderibigbe, popularly known as Ayra Starr has released a deluxe album for 19 & Dangerous album that she released last year. The Nigerian rising star is simultaneously proving why she is the next Afrobeats superstar as she establishes herself as a prominent figure with the work she has been putting out. Under the guidance of Don Jazzy Arya Starr is turning out to be a mini Rihanna.

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