Electric Vehicle NVH Material Market was valued at USD 4.5 Billion in 2022 and is projected to reach USD 9.1 Billion by 2030, growing at a CAGR of 9.5% from 2024 to 2030.
The Electric Vehicle (EV) NVH (Noise, Vibration, and Harshness) material market is a rapidly growing segment of the automotive industry, driven by the need for quieter and more comfortable electric vehicles. The market is segmented based on the various applications of NVH materials in electric vehicles. These materials play a vital role in enhancing the overall driving experience by reducing noise levels, controlling vibrations, and improving comfort. The demand for advanced NVH materials has increased as automakers and consumers alike seek to improve the quality and comfort of EVs. As the industry continues to evolve, the demand for these materials is expected to rise, contributing to an increasingly sophisticated market.
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Absorption materials are crucial in the NVH system of electric vehicles for controlling sound within the cabin and minimizing the transmission of external noise. These materials are designed to absorb sound waves, reducing the level of noise that penetrates into the interior of the vehicle. In EVs, where the absence of an internal combustion engine means a quieter overall cabin, the role of absorption materials is even more significant. These materials are typically placed in areas such as door panels, ceilings, floors, and dashboards to prevent sound reverberations and improve the acoustic comfort of passengers. The growing demand for enhanced acoustic quality in electric vehicles is fueling the development and application of advanced sound-absorbing materials.The absorption segment in the EV NVH material market is expected to experience steady growth as automotive manufacturers focus on improving passenger comfort. Technological innovations in materials such as foam-based products, advanced polymers, and acoustic mats are making it possible to achieve superior sound absorption without adding significant weight. As the EV market expands, the adoption of these innovative materials will continue to rise, contributing to an overall improvement in noise reduction strategies. Materials with improved absorption capabilities are increasingly being integrated into various vehicle components, thereby addressing the growing consumer demand for quieter EV experiences.
Damping materials are used in the electric vehicle market to reduce vibrations caused by external factors such as road conditions or internal elements like the powertrain. These materials help to reduce the amplitude of vibrations transmitted through vehicle components, particularly the body and chassis. In electric vehicles, damping materials play a critical role in ensuring that vibrations from the battery, suspension, and motor do not negatively affect the passenger experience. These materials are often applied to high-vibration areas, including the floor, body panels, and trunk, to enhance ride quality and reduce mechanical noise.The growth of the damping segment in the EV NVH materials market is closely tied to the increasing adoption of electric vehicles and the demand for higher levels of ride comfort. As electric vehicles tend to have fewer mechanical noise sources than conventional vehicles, the need for effective vibration damping becomes even more prominent. Damping materials, including bituminous sheets, viscoelastic films, and elastomers, are being utilized to improve comfort levels and reduce noise. The continuous evolution of damping technologies, particularly through advancements in material science, ensures that damping solutions will remain a key element in the design of next-generation electric vehicles.
Insulation materials are fundamental in reducing both heat and sound transmission within an electric vehicle. These materials act as barriers that prevent the unwanted transfer of noise and heat between the interior of the vehicle and the external environment. For electric vehicles, the role of insulation extends beyond traditional soundproofing to include managing the thermal environment of the vehicle. Insulation helps regulate temperatures within the cabin, protecting passengers from the extreme temperatures outside while also preventing heat buildup from the battery and other internal components. In addition, it enhances the efficiency of heating and cooling systems, leading to a more comfortable ride.The demand for insulation materials is rising as the electric vehicle industry places greater emphasis on energy efficiency and passenger comfort. As automakers seek to develop vehicles with quieter interiors and better temperature control, the importance of high-performance insulation materials continues to grow. Advanced materials such as fiberglass, mineral wool, and advanced polymers are becoming more widely used in the insulation applications of electric vehicles. These materials contribute to reducing noise levels from the powertrain and external sources, while also ensuring better thermal regulation within the vehicle’s cabin.
Soundproofing is a critical component of the NVH strategy for electric vehicles, aimed at reducing external and internal noise. Soundproofing materials are designed to block or deflect noise from entering the cabin, ensuring a serene driving experience. In EVs, where the powertrain is inherently quieter compared to internal combustion engines, soundproofing plays a more prominent role in enhancing passenger comfort. Effective soundproofing strategies often incorporate a combination of materials that work together to attenuate sound waves, such as acoustic foams, barrier films, and composite materials. The soundproofing segment in the EV NVH material market is expected to grow substantially, driven by the rising demand for premium and luxury electric vehicles. Manufacturers are increasingly incorporating soundproofing materials in critical areas such as the vehicle's floor, doors, and wheel wells, where noise penetration is more prevalent. These materials are not only effective in reducing road noise but also provide better insulation from wind and tire noise, further enhancing the quiet cabin environment that EV owners expect. With the growing trend towards electric mobility, soundproofing technologies are expected to become more advanced, with greater emphasis on lightweight and environmentally friendly solutions.
The "Others" category in the Electric Vehicle NVH materials market includes a wide variety of niche materials that do not necessarily fall into the main categories of absorption, damping, insulation, or soundproofing. These materials are used for specialized applications in the vehicle to address specific NVH challenges. Examples include vibration isolators, structural adhesives, and advanced composites. These materials are often utilized in unique applications within the vehicle where traditional NVH solutions are not sufficient or where additional functionality is needed. The flexibility and versatility of these materials allow them to meet the diverse needs of electric vehicle manufacturers.As electric vehicle designs become more sophisticated and manufacturers push for innovative solutions, the "Others" segment will play an important role in contributing to advancements in NVH technology. The demand for highly specialized NVH materials is expected to increase as automotive engineers seek customized solutions to meet specific design and performance criteria. From enhancing battery module designs to improving suspension systems, the "Others" segment continues to provide critical materials that complement the more commonly used NVH materials, helping to optimize the overall performance of electric vehicles in terms of noise, vibration, and harshness.
The Electric Vehicle NVH material market is experiencing several key trends that are shaping the future of the industry. One of the most prominent trends is the increasing use of lightweight materials. As electric vehicle manufacturers focus on reducing the weight of their vehicles to improve battery efficiency and range, the demand for lightweight NVH materials such as advanced foams, composite materials, and polymers is rising. These materials not only contribute to weight reduction but also offer high-performance NVH properties, making them an essential part of the modern electric vehicle design.Another significant trend is the growing emphasis on sustainable and eco-friendly materials. With the global push towards sustainability and reduced environmental impact, many automotive companies are turning to biodegradable and recyclable NVH materials. This trend is not only driven by regulatory pressure but also by consumer demand for more environmentally conscious products. As the electric vehicle market continues to expand, the adoption of sustainable NVH materials is expected to become increasingly important, supporting both environmental goals and consumer preferences for green technology.
One of the major opportunities in the Electric Vehicle NVH material market lies in the ongoing research and development of next-generation materials. Innovations in nanomaterials, bio-based composites, and hybrid solutions present significant potential for improving NVH performance while also enhancing vehicle efficiency. As automakers seek to meet stricter noise regulations and enhance the driving experience, the demand for these advanced materials will increase.Additionally, the growing demand for premium and luxury electric vehicles is creating new opportunities for high-end NVH material suppliers. As consumers continue to prioritize comfort and quietness in their vehicles, the demand for sophisticated and effective NVH solutions will continue to rise. Manufacturers that can provide innovative, high-quality, and cost-effective solutions are likely to gain a competitive edge in this expanding market.
What is NVH in electric vehicles?
NVH stands for Noise, Vibration, and Harshness, and refers to the study and control of noise and vibrations in electric vehicles to improve ride quality and comfort.
Why are NVH materials important for electric vehicles?
NVH materials help reduce noise, vibrations, and harshness inside the vehicle, enhancing passenger comfort and ensuring a quiet ride in electric vehicles.
What are some common NVH materials used in electric vehicles?
Common NVH materials include soundproofing foams, damping sheets, insulation mats, and vibration isolators, which help improve the acoustic and ride comfort.
How do absorption materials work in electric vehicles?
Absorption materials help reduce sound reflections and absorb sound waves, minimizing interior noise in electric vehicles.
What is the role of damping materials in electric vehicles?
Damping materials are used to control vibrations and reduce noise generated by components like the powertrain and suspension system.
How is insulation used in electric vehicles?
Insulation materials prevent the transfer of heat and noise, providing thermal and acoustic comfort inside the vehicle.
What is the future of NVH materials in electric vehicles?
The future of NVH materials will likely involve lightweight
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Electric Vehicle NVH Material Market
Absorption
Damping
Insulation
Sound Proofing
Others
Based on Types the Market is categorized into Below types that held the largest Electric Vehicle NVH Material market share In 2023.
Rubbers
Thermoplastic Polymers
Engineering Resins
Others
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Electric Vehicle NVH Material Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Electric Vehicle NVH Material Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Electric Vehicle NVH Material Market, By Type
6. Global Electric Vehicle NVH Material Market, By Application
7. Global Electric Vehicle NVH Material Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Electric Vehicle NVH Material Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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