About AWE

Joy Zenz AWE Founder and  AWE Events Project Lead

Joy Wanjiru Machugu-Zenz is the founder of African Women in Europe (AWE), the CEO of African Women in Trade (AWT) and Africa Market in Europe (AME), Chairlady of AWE Diaspora SACCO. Founder of Africa’s Women Day Celebration Network. She has received several awards, including Excellence in Leadership (Global Africa Award 2021 South Africa), Winner of the 2018 African Business Support Award (The Voice Awards Amsterdam), and Won African Diaspora living Legend in Germany. She is also an Author, where she compiled and co-authored the AWE Books

She is a professional Event Organizer and together with her team, she has been able to move one step forward from networking online to face-to face networking by organising successful events for the past 15 years. (Köln, Madrid, Rome, Paris, Berlin, Dusseldorf, London, Geneva, Haage, Amsterdam, Kenya and Global virtual events

Joy believes in African women's empowerment here in Europe. Through the AWE platform, African women have been able to connect and build a positive image of African Women in Europe. Through the Awards, women have reflected a true icon to the future generation. 

She has a passion to encourage women and African in the Diaspora, especially in Europe to start investing in Africa. Through partnership and connecting investors in Europe and Africa to the right market and being the bridge. She believes the diaspora are the ones to build the African Economic Development.

Joy believes in working together with others and her Motto is:

“ Together we are STRONG……..”