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HOW TO DRIVE TRAFFIC TO YOUR WEBSITE


If I may ask, is it possible to drive traffic of over 100,000 people to a website or page overnight? Well! I know your mind would be skeptical about this. The truth is, everything is possible under the sun. If it has happened for big-time business it can happen for any small business as well. It is all a matter of adopting the right procedure.

When SME owners see the amount of traffic generated by top company's like Facebook and TikTok, they freak out. They only act that way because they lack requisite information about SEO or SEM and as start-up business owners, they do not know how to go about this.

Managing SEO for small businesses can be even more critical than SEO for big brands competing for a top place in the SERPs.

Since this is the case, the ideal approach is to focus on organic positioning hacks that would boost your website traffic and sales.

Here are eight hacks that will improve your small business's SEO.

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1. SEO OPTIMIZATION

Google defines Search engine optimization (SEO) as the art and science of getting pages to rank higher in search engines. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. What does this mean?


This means if your website is not well optimized at the on-page SEO level, it will be much more difficult to position it correctly for the terms you want to rank for in search results, and the more difficult your page or website is to rank the less visibility it gets.


What does on-page SEO mean? There are quite a lot of actions that can be taken to change the entire ball game of your website or blogging publicity and I will reveal them in a bit. What is most important is, you must do your due diligence. If you really want to have your website optimized then you should do the following:


  • Select the best domain

  • Test your browser and see if there is just one version that can be accessed

  • Generate unique emails

  • Establish analytics

  • Identifying and fixing broken links

  • Use the best server

  • Confirm that HTTPS is turned on

  • Integrate your website with Google's webmaster tool, Google Search Console

  • Share the link on social media platforms e.g. Facebook, Instagram, TikTok, etc.

  • Use encryption tools

  • Secure URL with HTTPS

  • Evaluate content and eliminating the ones that irrelevant

  • Enable caching, modification, and data compression on the website


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2. CREATE QUALITY CONTENT

For your SME's or SEO to be effective, you need to create quality content and this aspect of optimization is very crucial.

Become intentional about producing high-quality content; this is actually critical. It is even more important for newbies to produce high-quality content.

Put yourself in your target audience's place and produce your content accordingly; high-quality content. You could also get suggestions or create surveys for your customers and request the type of content they wish to see.

When your visitors or customers realize that you always have the quality of content they need they will definitely visit your blog or website regularly.


3. COMPILE A LIST OF ACTIVE AND PASSIVE LINKS (BACKLINKS)

The secret of creating high-quality content for your customers is that in the long run, it will assist you to create links in a passive manner; in other words, by creating high-quality content you generate links to your website with little or no stress. To acquire shares and links, you need to stand out and grab attention. Digital information, graphics, audiobooks, and other forms can all be included.

Also ensure that your content plan includes interviews, tutorials, and guest pieces.

There are several chances to enhance placement through link building or other methods.

the creation of linkages in a proactive manner.

Another way is to create content for websites, press releases, and corporate directories as a guest on blogs created by others.

However, for this method, not all linkages are suitable. Concentrate more on:

  • Sources of the links.

  • Websites that are relevant to your site's subject, and keywords of course, the higher the website's authority, the better.

  • Links pointing to your website in a natural way, giving the user useful information.

  • Links that form as a result of your content are worth the investment. Take extra precautions with the stuff you create.

  • Consider becoming viral; in other words, produce compelling material that others will want to share.

  • Don't forget to implement an effective internal linking strategy.

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4. KEYWORD OPTIMIZATION

Your website’s competitive advantage is premised on the unique keywords you incorporate into your content.

A top-notch company like PayPal can afford to neglect generic keywords like "pay", “money”, “refund” and utilize irrelevant words with little or no problem at all. Unfortunately, the reverse is the case for small businesses.

Long-tail and more specialized keywords are better for small enterprises.

Using the travel industry as an example, you may develop material around certain itineraries that target specific keywords, such as


"The Best places to visit in the world" alternatively, you can provide the traveling user with useful information, such as "Exotic restaurants to visit in New York City" these are two options.


Large corporations frequently avoid comparing themselves to their competitors. On the other hand, when it comes to SEO strategy for small businesses, analyzing the big competitors may be quite beneficial in learning more about the subject.


Try to picture what your audience expects from you; analyze your competitors’ keywords to get some inspiration, match them, or surpass them.

Eventually, you will be able to create some unique keywords to establish your content plan.

5. BECOME ABREAST WITH NEW SEO TACTICS FOR SMALL BUSINESSES

You cannot afford to ignore your SEO strategy if you want to compete with the big guys.

For your website to be fully optimized, it must constantly be new and adaptable to potential changes in search engine algorithms, as well as new trends.

Don't allow your site become obsolete utilize Amazon and Google Shopping positioning, or any other SEO strategy accessible.

Google Trends is one example of a tool that you may utilize to help your business.

6. PROCURE THE SERVICES OF AN SEO PROFESSPROFESSIONAL

For you to effectively run an SEO campaign, you should procure the services of an SEO expert. The expert would be required to keep track of any changes and modifications to the Google algorithm.

Even if you own a small brand, hiring an SEO professional will only help you in the long term because you can work remotely, you may perform your recruiting online and appropriately outsource this process without incurring any additional costs.

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7. START A LOCAL SEO PLAN

SEO for small firms with a physical headquarters becomes more efficient when it incorporates a local positioning plan, which involves keywords and location.

This powerful feature will drive traffic to your brand since customers who do this sort of search are looking for a certain product or service and want to buy it in a specific area.

One local SEO trick is to rely on the Google My Business service, so be sure to set up an account.

This is a piece of advice: never leave your site dormant for a long time if you hope to get it fully optimized, always put out content. Remember, the big boys don't slide on it. The big brands like Facebook are consistently updating and you should as well keep up with the latest trends to stay optimized always as an online brand.

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