Europe Gel and Block Air Freshener Market was valued at USD 0.5 Billion in 2022 and is projected to reach USD 0.8 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030.
The European air freshener market, particularly the gel and block segments, has experienced notable growth in recent years. In 2020, the market's volume surged to 529.9 million units, showcasing a growth of 4.4% from 2019 to 2022. citeturn0search4 This upward trend is projected to continue, with an anticipated compound annual growth rate (CAGR) of 4.2% during the forecast period of 2023 to 2030.
Gel air fresheners are favored for their longevity and consistent fragrance release. Industries such as hospitality and healthcare prefer these products to maintain a pleasant environment for extended periods. Their spill-proof nature and ease of use make them ideal for areas with high foot traffic. Similarly, block air fresheners are commonly utilized in restrooms and public spaces due to their compact design and ability to neutralize odors effectively.
The residential sector remains a significant consumer of air fresheners, driven by the desire for enhanced indoor air quality and ambiance. However, corporate offices and commercial establishments are increasingly adopting these products to improve employee well-being and customer experience. In particular, the automotive industry has seen a rise in demand for air fresheners, as consumers seek to maintain a fresh atmosphere within their vehicles.
Urbanization plays a crucial role in this market's expansion. European cities, hosting prestigious universities and research institutions, have become magnets for students and professionals. According to data from the Government of the United Kingdom, it is expected that the urban population will experience growth across all size categories between 2018 and 2030. An estimated 28% of the global population will reside in cities with a minimum population of one million by 2030. citeturn0search4 This urban growth leads to increased demand for products that enhance air quality in indoor spaces.
In terms of product type, sprays/aerosols currently dominate the market. However, gel and electric air fresheners are gaining traction due to their efficiency and longer-lasting effects. Candles and other forms also contribute to the diverse product offerings available to consumers.
The market is segmented based on application, including residential, cars, corporate offices, and others. Customer types are categorized into individual and enterprise, reflecting the varied consumer base.
Key players in the European air freshener market include The Procter & Gamble Company (P&G), Reckitt Benckiser Group Plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., S.C. Johnson & Son, Inc., Godrej Consumer Products Ltd., Newell Brands, Inc., Amway Corporation, Kobayashi Pharmaceutical Co. Ltd., and Farcent Enterprise Co. Ltd. citeturn0search4 These companies continually innovate to meet evolving consumer preferences and regulatory standards.
Sustainability has become a pivotal consideration in product development. Manufacturers are focusing on eco-friendly materials and natural fragrances to cater to environmentally conscious consumers. This shift not only appeals to a broader audience but also aligns with global efforts to reduce environmental impact.
The European air freshener market's growth trajectory is influenced by factors such as urbanization, evolving consumer preferences, and a focus on sustainability. As industries recognize the importance of maintaining pleasant environments, the demand for innovative and effective air freshening solutions is expected to rise, driving further market expansion.
Notably, the 100 Gigabit Fiber Optic Transceiver Market Type and requirement from industries have also seen significant growth, reflecting the increasing demand for high-speed data transmission across various sectors.
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Procter & Gamble
Reckitt
Febreze
SC Johnson
Henkel
Renuzit
Yankee Candle
Niteo Products
ABRO
Car Mate Mfg
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Europe Gel and Block Air Freshener Market
Gel Air Fresheners
Block Air Fresheners
Scented Oils
Reed Diffusers
Residential
Commercial
Automotive
Floral
Fruity
Spicy
Citrus
Fresh and Clean
Woodsy
Living Rooms
Bathrooms
Kitchen
Car interiors
Office spaces
Online Retailers
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Wholesale Distributors
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Europe Gel and Block Air Freshener Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Europe Gel and Block Air Freshener Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Europe Gel and Block Air Freshener Market, By Type
6. Europe Gel and Block Air Freshener Market, By Application
7. Europe Gel and Block Air Freshener Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Europe Gel and Block Air Freshener Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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