How to Choose the Best Automation Software for Business

To keep up with the ever-changing technology landscape, companies need the best email marketing automation tools to stay ahead of their competitors. These tools create a workflow for brands and save them time and energy by automating various tasks. These tools also provide insights into how subscribers engage with your email marketing campaigns. Here are some tools to consider when choosing the best email marketing automation tools for your company:

Active Campaign - This is a good option for larger businesses, as it can automate welcome series, segment contacts, and perform simple workflows. Klaviyo - This email marketing automation tool improves on other tools in several ways. It features drag-and-drop editing, A/B testing, and SMS expansion. With the help of these features, Klaviyo helps you automate your email marketing campaign. Here, you can automate everything from a welcome series to your newsletters and thank-yous.