What Are the Two Types of Direct Mail?

Direct mail is a type of advertising that uses the postal service to communicate messages to prospective customers. There are five basic types of direct mail packages. Each one is designed to meet the specific objectives of a company's marketing campaign. The different kinds of direct mail have proven effective with different audiences.

One of the first steps in a successful direct mail campaign is to identify the target audience. You can find this information by evaluating customer purchase history and the demographic characteristics of your potential customers. Once you have a list, you can send direct mail to this targeted group.

Another aspect of a successful direct mail campaign is to test the message. You can do this by sending out different offers and sales messages to different audiences. This allows you to learn which ones perform best. By tracking the results, you can determine the ROI and shape future marketing strategies.

Direct mail is a cost-effective way to promote new products and services. It can also help you build a relationship with current customers. As a result, you can expand your reach and increase your sales.

The most common direct mail package includes an envelope, a letter and a response device. Other options include a brochure, gift slips, and article reprints.

For a successful direct mail campaign, you should focus on creating a compelling ad. Your ad should motivate recipients to take action, while leaving them curious enough to want more.