IMPACT MOBILE MARKETING WILL HAVE GLOBALLY IN 2022

Mobile marketing is taking over the digital marketing platform increasingly every year. The reason is simple. It influences customer purchasing at a great level.

Marketers have studied the evolution that determine customer purchasing power and have fine-tuned how mobile marketing fit into that sphere. So using mobile marketing, marketers have found way to influence the purchasing behavior of customers.

Whether to influence it towards a direction, or away from a direction, the impact of mobile marketing in the new decade cannot be over emphasized. Mobile marketing impacts are profoundly strategic, but in this article, we would go over the stages of consumer behavior and how mobile marketing has an impact on consumers decision making process:

Need recognition stage
Information search stage
Alternative evaluation stage

Without a doubt, one of the impacts of mobile marketing is its role in influencing consumer decision making process and this process has stages in which mobile marketing influences all the way.

It begins by a need recognition stage; here a consumer realizes he needs to purchase something. Several mobile marketing strategies are put in place to influence a consumer to realize a need. For this reason, the mobile applications must have been studying consumer behavior for a while before suggesting a need specific to them

Next, the consumer punches in a search in the search engine regarding his need and browses options to satisfy him adequately.

Eventually, the consumer evaluates options in the alternative evaluation stage, which then finally influences the consumers’ decision to purchase.

The impact of mobile marketing in influencing decisions is greatly strategic. It answers salient, important questions like: What influences a consumer in a purchase situation? Why do consumers purchase what they purchase? What are the leading factors of consumers’ purchase (if family and friends were involved)?

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