TraDigital Fine Arts

Origins

Founded in 1997 by Sir Reuben Abaya Pagaduan, the department began with a two-year program in advertising, painting, and digital imaging.

It is now a four-year program where we bring you a unique approach to traditional art courses, graphic design courses, advertising courses, and more!

Get to know not only the fundamental theories and skills in art and design, but also learn important lessons that will help you navigate real-world situations after earning the Bachelor of TraDigital Fine Arts degree.

“ Only artists by heart survive fine arts.”

Reuben Abaya Pagaduan

Program

Bachelor of TraDigital Fine Arts major in Visual Communication and Design

Program Outcomes

Acknowledge beauty anywhere, to change ugly, rejected things into beautiful works.
Apply technical know-how using the latest programs and application.
Exhibit latest digital and hard copy works in prestigious galleries and museums.
Realize that art is not only their chosen career but also a lifestyle.
Recognize that God is the Master Creator, Artist, and Designer of nature by writing out His feelings.

Program Educational Objectives

To equip students with the essential knowledge and skills in the visual arts making them useful and competent artists.
To produce professionals who can relate their creativity and expression in the production of art.
To provide students avenues where they can reach out to the higher levels of society through visual arts.
To train students to be creative in the field of visual arts.
To inculcate in the minds of the students that the Creator is the author of all laws of nature in which the elements and principles of art were based on.