Footsteps to Bigger Things

For the graduate course, Analysis of IT Enterprise Data, my teammates and I conducted a Meta-Frontier analysis of the female executive ratio in relation to corporate productivity.

For the graduate course, Media and Mind, my teammates and I brainstormed a research topic on how YouTube creators engage in actions forming virtual communities. We believed that such actions potentially speak to newcomers of a channel.

For my undergraduate capstone experience, MOJO Ad, my team put together a marketing strategy plan book for the Association of Fish and Wildlife, the US organization managing wildlife of national and state parks. Their current consumers were skewed toward white older males. We believed that bringing inclusivity to their brand would resonate with the youth and young adults (18-24), who are the potential consumers of the market.

For my undergraduate capstone experience, MOJO Ad, my team put together a consumer research book that dissects the behaviors of the youths and young adults (YAYA) as they are the next generation consumers with rapidly-growing buying power. As marketers and researchers specialize in this gap market, we revealed the duality between the professional marketers' understanding of this generation and what this generation is really about.