Programmatic or Targeted Display and Video Ads offer companies the ability to target advertising to prospects using various types of programmatic advertising analytics and data including habits and interests both online and offline.
Targeting niche audiences have previously been limited to the amount of time individuals may spend on trade publication or industry-specific news. With the development of display service provider software, niche individuals can be targeted across the web, no matter which websites they spend time on.
With programmatic marketing, you can target individuals, rather than waiting for them to visit a specific website. Strategic programmatic display and video buying and creation can help you target individuals with the right messages at the right places. Frequency is everything when it comes to influencing a decision.
Stop waiting for your customers and start actively seeking them out!
Website Remarketing
97% of first-time site visitors don’t convert, call or fill out an online form. With retargeting ads, capture your best leads, re-gain their attention and give them a direct route back to the website to convert. Retargeting display ads help brand your business in target audience’s mind. Retargeting advertising optimizes conversion rate of your digital advertising funnel for the best ROI. Ask us about 1st-party data opportunities beyond remarketing.
Geo-fencing
Geofencing advertising technology enables marketers to customize audiences through custom targeting shapes with precise date-stamped location data. With location-based programmatic marketing, target event attendees, foot traffic at competitors or any other location with the ability to track offline store visits. Localized programmatic banner Ads allow hyper-targeting of relevant customers. Ask us about addressable geofencing ads, too!
Contextual Targeting
Target prospects who are actively reading content related to the types of products and services your business offers. Programmatic display and video ads brand your business to the best prospects while they conduct research online and review other providers. We employ ads like keyword targeting display ads and Category contextual targeting ads to reach your audience. Ask us how to drive home more leads contextual and native advertising!