Desita Beauty
The goal was to create a strong social media presence on Facebook, focusing on showcasing available products, beauty tips, new treatments, and recommendations for at-home skincare. The page provides expert advice and valuable beauty insights from a seasoned professional with years of experience in the beauty industry.
After setting up the page and providing guidance on customer engagement and product positioning, the client will manage it independently (from May). Launched in February, the page has already gained over 200 followers, demonstrating a growing and engaged audience interested in beauty trends and expert recommendations.
Silver Bell appartment
The accommodation is suitable for business and tourist trips, short-term stays, and monthly rentals for one to eight months from September to May.
The Facebook page was created at the end of 2024 for booking purposes. The apartment has been rented out for a mid-term stay from the end of 2024 until the end of April 2025. At the beginning of April, Desislava will launch only paid advertisements to maximize occupancy for the summer season of 2025.
Boriani-08
A company specializing in custom metal fabrication and non-standard equipment manufacturing, as well as repair and maintenance of high-risk facilities and machinery.
In the begining of 2024 the company initially had only its own well-designed website but no other digital presence. Desislava took the initiative to build a professional business page, ensuring that the company had a strong online identity. Given the specificity of the industry, she strategically included the page in relevant groups where people with similar interests could engage.
All Facebook results have been achieved organically, demonstrating the effectiveness of her targeted approach. Additionally, Desislava set up a Google account and is preparing to launch Google Ads to further expand the company’s reach. She also optimized and configured Google My Business, making it easier for potential clients to locate the company’s industrial facility and enhancing local visibility.
For Desislava Kayryakova, Skin Professional Bulgaria was more than just a company—it was a startup she helped build from the ground up, making the journey even more exciting and fulfilling. From the very beginning, Skin established itself as a leading cosmetic sales company, driven by a strong digital presence and expert marketing strategies.
Desislava Kayryakova, as the founding Marketing Manager, played a key role in building the brand from the ground up. She was the driving force behind all digital initiatives, creating and managing the Facebook and Instagram pages, which quickly gained traction. In just one year, the brand amassed over 1,000 engaged followers, strengthening its online community and customer loyalty.
Beyond social media, Desislava developed a beauty blog, providing valuable content and expert insights into skincare and cosmetic trends. She also launched the Skin Cosmetic Academy, where cosmeticians and podologists received specialized training, gaining the necessary knowledge and skills to work with high-end, professional products.
In the Summer of 2019, Skin Professional Bulgaria expanded to Sofia, opening an office in the capital and setting the stage for further growth. The brand made a highly successful debut at the Arena of Beauty Sofia, where the Skin stand was a top attraction, drawing large crowds and industry professionals. That same year, Skin Professional Bulgaria marketing team also won the award for "Most Attractively Presented Brand" at Varna Beauty Space in December 2019, solidifying its reputation as an innovative and standout brand in the cosmetic industry.
Thanks to Desislava's strategic vision and dedication, Skin Professional Bulgaria not only became a trusted name in the industry but also helped educate professionals, elevating the quality of cosmetic services across the country.
Auto Italia
As a Warranty Manager (Maserati, Alfa Romeo, Fiat), beyond my daily responsibilities, my role also included customer care and ensuring customer satisfaction. I focused on building strong relationships, resolving issues efficiently, and maintaining high service standards to enhance the overall client experience. Providing exceptional support and ensuring customer loyalty was a key part of my approach, reinforcing trust and long-term business success.