Understanding the User
Understanding the User
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The sample project was a customer loyalty app for a family restaurant in Minneapolis, USA
The sample project was a customer loyalty app for a family restaurant in Minneapolis, USA
Problem statement:
Problem statement:
Dakota is a busy IT manager
who needs to find a suitable restaurant and healthy food in a quick way,
because she wants to save her time for learning and working.
User Journey Map:
User Journey Map:
Dakota's tasks to ordering lunch, her feelings and the improvement opportunities.
How can we improve this experience?
How can we improve this experience?
Goal Statement:
Goal Statement:
A customer loyalty application for our client's restaurant will let users order food quickly, which will affect the busy users with no time to search in food ordering apps by saving their time for more important works. We will measure effectiveness by analyzing the number of orders that one user places in a month.
User Flow:
User Flow:
We will let users plan their meals in their spare time, and we will remind them to confirm their orders at the scheduled time, so they will not have to worry about finding proper food every day.
Who are our competitors?
Who are our competitors?
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