The Benjamin Netanyahu’s Researching Laboratory
The Benjamin Netanyahu’s Researching Laboratory
New Article in Makery
An article about The Benjamin Netanyahu Research Laboratory has been published in Makery.
The text discusses the relationship between design, politics, and technology through the creation of real-time experimental objects.
More about the project here.
A curated selection of outcomes from "The Benjamin Netanyahu Research Lab" a design research initiative launched in 2019, exploring his persona, public image, and proportions. This post-industrial design research engages with reality in real-time, leveraging an array of 3D printers and tools within a home-based production unit.
The post industrial era also known as Industry 4.0, have initiated a profound paradigm shift in cultural norms and the interaction between content creation and content consumption. Today, the traditional power dynamics between industry, designer, and consumer are challenged more than ever. Significant trends in simplification, accessibility, cost reduction, and process shortening for both service providers and end users enable this deep cultural transformation. Through open-source hardware and software, personalization, and decentralized on-demand production, the process from concept to realization can be immediately shortened, fully tailored to the user's needs, desires, and whims. As a result of this new reality, local and global communities utilizing these parametric manufacturing tools are fundamentally changing the political-technological relationships that characterize early 21st-century society.
Parametric digital manufacturing technologies, particularly 3D printing (additive manufacturing), allow designers\end user to create customized, personalized products in a wide range of materials and send the files anywhere in the world. The customer becomes an active partner in the design and production of the product, capable of making modifications according to their personal needs and printing it in their local environment. The capabilities offered by 3D printing technology open up a new world for end users—one without geographical boundaries, transportation needs, production limitations, and with the ability to modify details.
3D printing technology is part of globalization processes that have turned the world into a "small village," where information, products, and social relations can be transferred with the push of a button. In response to this phenomenon, social production communities are forming around collaborative ideas, leveraging technological advancements and open-source principles to take partial responsibility for how we consume and produce products.
3D printing, also known as additive manufacturing, stands out as one of the most disruptive technologies of the Fourth Industrial Revolution, fundamentally altering the landscape of design and production. Unlike traditional manufacturing methods that often involve subtractive processes such as cutting and drilling, 3D printing builds objects layer by layer from digital models, using materials such as plastics, metals, and ceramics. This innovative approach offers unparalleled flexibility and precision, enabling the creation of complex geometries and intricate designs that would be impossible or cost-prohibitive with conventional techniques. Moreover, 3D printing supports rapid prototyping, allowing designers and engineers to quickly iterate and refine their concepts, significantly reducing the time from initial idea to final product. The technology also promotes sustainability by minimizing material waste and enabling localized production, which reduces transportation emissions and costs. In the realm of healthcare, 3D printing has facilitated the production of custom prosthetics, implants, and even bioprinted tissues, tailored to the specific needs of individual patients. In the context of "The Benjamin Netanyahu Research Laboratory," 3D printing is leveraged to create personalized, politically and culturally resonant art pieces that reflect the nuances of Israel's sociopolitical landscape. By democratizing the means of production, 3D printing empowers creators and consumers alike, fostering a more inclusive and innovative design ecosystem. This disruptive technology not only revolutionizes the creative process but also opens up new possibilities for sustainable and customized design solutions that are responsive to contemporary cultural and societal challenges.
To validate my research and develop a supporting visual language, I established a design lab and production unit within my home. This setup allows for a continuous, 24/7 design process that responds immediately to real-world changes, while also supporting long-term research aimed at enriching academic content within the framework of online studio classes. This initiative aims to enhance designers' capabilities to manage independent processes in response to current and future trends.
The following is a comprehensive review of my design research, conducted within a home-based production unit equipped with 3D printers, a CNC machine, various manufacturing and processing tools, as well as a video and sound studio for documenting and sharing the lab's processes and outputs.
Included are descriptions and design and engineering details of a parametric digital additive manufacturing (AM) unit and its routine operations. This framework has supported several research projects on design processes, from concept development to shipping, with documented outputs that capture the process. This sustainable operational model within the home environment responds to the economic, political, social, and technological realities of the early 21st century.
In the long days and weeks that have passed since that fateful Saturday, I find myself often wondering: is the project still relevant? Is there an elusive truth or a definitive conclusion about the way I chose to communicate the outcomes? Despite the horror, the fears and the immediate impact it has on our life, it seems that nothing has fundamentally changed. The lesson is yet to be learned. The same figure that became an image, then reverted to a person, only to become an image again, and so on—a 3D message sheet. A phenomenon that transformed and collapsed into essence, merged into one. That generated icon, a research subject blended into reality and events, responds and is influenced. The message is the medium, the medium is the message, and we are caught between them.
These years were dedicated to diving with eyes wide open into the most charged and inflamed parts of Israeli society; a chaos where everyone is both wrong and right simultaneously, exposing the depth of the rift and the fact that the one-dimensional man, the person without qualities, is a faithful representation of an inevitable tear and the spirit of the times. From the outset, his ability to influence was limited under the current conditions, leaving only an endlessly recycled heap of clichés.
All of the project's outputs, except for the figurine on the cover, were produced before October 7th, but afterward, if I may adopt a retrospective view, they gained new significance and became representatives of a foreseen chronicle. All the titles, content, words, contexts—manifested anew, some have since fallen and lost meaning, while others have intensified, reversed, and re-entered a new context, all so saturated and bleeding. Therefore, although everything exists, after that Saturday, the words have lost their grip. I consciously chose not to frame the items with detailed texts, timelines, and contexts; there is no need to explain and describe the obvious and the not. The observer, whether biased or unbiased, is asked to look beyond the research subject but actually at themselves and their place within the complex fabric of Israeli society.
Under Construction State
Force Major
Deconstruction
Family Portrait - Display ring holder
Mushroom Holder
Piggy bank
What makes him tick?
4k voxel
8 bit pixel
Pink Champagne Bucket
Maracas
Pandemic lockdown policy
Hanukkah
Under Pressure
Just another spin
Serving the people
Wearing Putin mask
Symbiosis
Updated Mount Rushmore
Push pin pillow voodoo doll
Project video documentation
Exhibition online site
Project summery article