The "Original Hakata Mentaiju" is a Hakata delicacy featuring luxuriously used mentaiko (seasoned cod roe) atop rice. This special mentaiko is uniquely marinated to complement the rice perfectly. Fresh mentaiko, caught daily from the seas of Fukuoka, ensures its freshness. The exquisite blend of the mentaiko's spice and the sweetness of the rice creates a refined flavor profile, making it a standout dish.

Beppu's fiery landscape, nicknamed "Hell" for its steam, mud pools, and boiling water, takes center stage on the Beppu Hell Tour. Here, visitors witness hot springs reaching near 100°C, each a spectacle of color and form. These "hells" are even recognized as national scenic beauties, highlighting their unique beauty and historical significance within Japan's renowned hot springs.

Nestled in Beppu's Kannawa district, Beppu Onsen Hoyoland (founded 1964) offers a unique escape. Renowned for its mud baths, Hoyoland draws visitors seeking a natural wonder. Rich in minerals, the mud (around 50°C) is believed to promote skin health and overall well-being.

Beppu, a haven of hot springs and natural beauty, surprises with its vibrant food scene. Fresh seafood takes center stage, with dishes like crispy toriten (deep-fried chicken) and succulent Kampachi (locally caught yellowtail) gracing menus.Beppu's culinary journey extends beyond the ocean, offering a taste of the land as well.