A collection of my graphic design work, featuring everything from branding and layouts to digital illustrations and creative concepts. These projects reflect my style, attention to detail, and love for clean, visually engaging design. Whether it was for school, freelance work, or just experimenting, each piece shows a part of my creative process and growth over time.
Goal: Develop a dual-brand logo that reflects the personalities of two dog-inspired fictional businesses: a cozy coffee shop and a playful treat brand.
Role: Branding, typography design, illustration, and layout integration.
Tools/Skills: Adobe Illustrator, typography, character illustration, brand storytelling.
Outcome: Created two complementary logos. One warm and inviting and one energetic and playful. Clearly communicating each brand’s personality.
Front
Back
Goal: Design a professional, cohesive business card for a small beverage business.
Role: Layout design, typography, color coordination, and brand asset integration.
Tools/Skills: Adobe Illustrator, layout design, branding consistency.
Outcome: Developed a clean, visually appealing business card that reinforced brand identity and provided a clear point of contact for customers.
Goal: Design a modern and professional logo for a cleaning service that conveys quality and trust.
Role: Logo concept, typography, icon integration, and visual branding.
Tools/Skills: Adobe Illustrator, vector graphics, brand design.
Outcome: Delivered a sleek logo incorporating a star element, emphasizing professionalism and reliability, suitable for both digital and print branding.
Goal: Design a promotional email to increase bookings for Starbrite Carpet & Upholstery Cleaning by advertising a limited-time 20% discount.
Role: Concept development, layout design, typography, visual hierarchy, and call-to-action optimization.
Tools/Skills: Adobe Illustrator, Photoshop, email marketing design principles, color theory, and visual storytelling.
Outcome: Created a visually engaging email with a clear 20% discount highlight and
strong call-to-action, designed to drive customer engagement and increase booking conversions. The email layout balanced visuals and text for easy readability and maximum impact.
Goal: Create a personal brand logo for my photography portfolio.
Role: Logo concept, iconography, color palette selection, and typography.
Tools/Skills: Adobe Illustrator, branding, color theory.
Outcome: Developed a modern logo featuring a camera lens and purple color palette, reflecting a clean, artistic, and professional photographic style.
Goal: Design a logo for an analytics app that communicates progress, clarity, and growth.
Role: Logo design, iconography, gradient creation, typography selection.
Tools/Skills: Adobe Illustrator, gradient techniques, vector design, UI/UX branding principles.
Outcome: Created a logo with a rising bar graph and subtle arrow to symbolize growth and user-friendly analytics, enhancing brand recognition.
Goal: Design an engaging Instagram Story to promote a volunteer event for a local dog shelter, increasing community participation and awareness.
Role: Concept development, graphic design, and content creation optimized for Instagram’s vertical format.
Tools/Skills: Adobe Illustrator, Photoshop, Canva; social media design principles, typography, and visual storytelling.
Outcome: Created a vibrant, eye-catching Story that effectively communicated event details, encouraging community engagement and volunteer sign-ups.
Goal: Design a compelling flyer for a fundraising event supporting a local dog shelter, aimed at boosting attendance and donations.
Role: Layout design, typography selection, and integration of shelter branding elements.
Tools/Skills: Adobe Illustrator, Photoshop; print design, branding consistency, and persuasive visual communication.
Outcome: Developed a professional, visually appealing flyer that captured attention and conveyed the event’s purpose, contributing to increased awareness and support for the shelter.
Yard Sign
Goal: Design a professional, cohesive yard sign and business card set for a real estate agent.
Role: Graphic design, layout composition, typography, color contrast, and brand integration.
Tools/Skills: Adobe Illustrator/Photoshop, branding design, print layout, visual hierarchy.
Outcome: Created clear, visually appealing marketing materials that highlighted the agent’s details, reinforced brand identity, and attracted client attention.
This yard sign is easy to read from a distance with clear text and strong color contrast. The top bar shows the company and “For Sale” message, the center highlights the agent’s details, and the bottom tagline adds a professional touch.
Front
This business card shows a clear and professional design. The bold text is easy to read, and the navy and green colors give a trustworthy and modern look. The layout is simple so clients can quickly see the company and contact info.
Back
Logo variations, colors and fonts.
ashleyrust10@gmail.com | (509) 998-6774
