Social Media Engagment Script

Tools Used: Google Docs

Client: Junior League of New Orleans

Challenges: Members did not have a clear idea of how to promote league events to their followers. Post metrics were not reaching certain audiences due in part to low engagement among the member volunteers.

Solutions: By creating a yearly social media engagement training the nonprofit member base are mindful of best practices and norms when it comes to their online prescence and role in promoting league events.

Results: Increased average engagement rate to 30.3% across social media channels compared to the national average (below 10%).