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How KFC’s dating simulator game gets players to fall in love with its brand.
The game is a marketing stunt disguised as a fun romantic conquest.
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The young and available Colonel Sanders that players can court. Screenshot of “I Love You Colonel Sanders!”
This story is part of a group of stories called.
America is engaged in a love affair with fried chicken. In August, our insatiable appetite for fried chicken (invigorated by the Popeyes versus Chick-fil-A controversy) created a chicken sandwich shortage: People stood in nearly hour-long lines, workers couldn’t afford to take breaks, and a Texas man even pulled a gun on a Popeyes cashier. To top off the fried chicken craze, KFC’s newly released dating simulator wants us to fall in love with Colonel Sanders.
Developed by Psyop and released on September 24, the game “I Love You Colonel Sanders!” is a clear marketing stunt disguised as a fun romantic conquest. (The tagline claims that it’s a “finger lickin’ good” dating sim.) The goal is to woo a very handsome and very buff Colonel Sanders, and I — and at least 4,000 other players — couldn’t resist the challenge.
The game gives you no choice but to fall in love with Colonel Sanders. Screenshot of “I Love You Colonel Sanders!”
I’ve always been intrigued by dating sims, how the gameplay process facilitates intimacy between a person and their digital partner. They’re games that are typically crafted in the form of a visual novel guided by a series of choices: Players can create their own adventures by selecting dialogue or physical actions from a list of options as the story progresses, which prompts certain reactions and responses from the virtual love interest.
The appeal of dating sims (unlike real-life dating) is that you’re expected to fall in love and relentlessly pursue the object of your affection. You date without emotional subtext and even if you mess up, you have the comfort of the restart button that’s a click away. I’d never extensively played a dating sim before, but the more time I spent on Tinder and Hinge this year, developing a romantic connection with a virtual character sounded appealing — especially when they’re unlikely to ghost me.
KFC promoted its game alongside a whimsical, anime-like introduction to its cast of characters, most of whom are unrelated to the fast-food chain. There’s the love interest (Colonel Sanders), best friend, rival chefs, and a culinary professor that’s a talking dog. The game — and by extension the brand — received plenty of interest for its outlandish, “can you believe it” premise prior to its release. This led me to wonder: Why did KFC venture into dating sims instead of opting for a cooking simulation game like Overcooked, where players prepared dishes in a restaurant? Why did the chain want players to pursue love with its mascot rather than directly interact with its menu items?
The simple answer is that brands like KFC are tiptoeing into gameplay to attract consumers — to make them invested in a game tangentially related to what they’re trying to sell. Revamping its mascot as an animated silver fox was a strategy “to make the Colonel a part of pop culture,” the company’s chief marketing officer, Andrea Zahuemsky, told the Wall Street Journal.
Colonel Sanders has always been KFC’s “north star,” and he has different personas for different audiences. For football season, he’s portraying Rudy, the star football player in a sports movie of the same name. The animated “hot Colonel,” as he’s dubbed by fans of the game, panders to gamers, fans of Japanese culture, and anyone looking for love, Zahuemsky told me in an email.
i went and did it i downloaded the kfc dating sim and it's?? not that bad?? just absurd??#iloveyoucolonelsanders pic.twitter.com/2Hg60XZEBN.
“Colonel Sanders was the original celebrity chef and would stop at nothing to sell his world-famous fried chicken, so we always want our activations to tie back to his real-life persona,” Zahuemsky wrote. “So it made perfect sense that, even in a dating simulator that features a younger (available) Colonel, he is focused on his world-famous Kentucky Fried Chicken.”
As Jenny Zhang wrote for Eater, KFC has used video games as a vehicle for promotion before (it released an 8-bit game called Colonel Quest in 2015), but none has been as explicitly thirsty for its mascot. So in my pursuit to better understand KFC’s brand strategy, I decided to court Colonel Sanders.
I spent two hours at my kitchen table ruminating over the dialogue choices that would make Colonel Sanders fall in love with me. I have, in game-time, three “days” to do so, since the culinary school only offers three-day semesters. Your character is an aspiring chef, and on the first day, you find yourself attracted to the Colonel, a fellow culinary student.
My character was drawn to the Colonel’s culinary expertise and winning looks. He bragged about using eleven herbs and spices to create his special fried chicken recipe, and after I pressed for more details, he divulged his special ingredient. Most of the conversation revolved around our shared passion of cooking as I tried to impress him with my culinary abilities in class. He praised my grandma’s mashed potatoes recipe and my scrumptious mac and cheese creation — both real-life KFC side dishes.
It’s impossible to play the game without constantly thinking about KFC, an undeniable success for the fast-food chain. My character was constantly overwhelmed by the sheer deliciousness of Colonel Sanders’s meals, which led me to think, am I supposed to be in love with the Colonel or the meals he serves up?
Colonel Sanders’s special fried chicken wowed the class on the first day of culinary school. Screenshot of “I Love You Colonel Sanders!”
But as entertaining and easy as the gameplay is, our love story lacked substance — a major disappointment for me, a romantically parched soul. There were scenes that should foster intimacy (I slept over at his house and woke up to a biscuit breakfast), but as I’ve learned from previous dialogue suggestions, it’s easy to fall out of favor with the Colonel. (He got mad at me for wiping sauce from his mustache. Excuse me!)
The lack of romantic substance shouldn’t be surprising, as “I Love You Colonel Sanders!” is a branded dating sim, writes Nicole Carpenter for Polygon. And while the love story isn’t satisfying, by downloading the game itself I’ve already succumbed to the overarching power of KFC.
The fried chicken chain successfully infiltrated my mind, seizing control of my hunger-weakened thoughts and influencing every single one of my in-game dialogue choices. On the first day of class, for example, our canine professor quizzed us on “culinary basics,” which turned out to be a pop quiz on KFC’s brand history. Sprinkled throughout the gameplay were hints of the brand’s values: an emphasis on simple family recipes and small-town cooking.
The culinary canine professor, whose name is Sprinkles. Screenshot of “I Love You Colonel Sanders!”
The connection between chicken sales and game downloads has yet to be established, but KFC is undoubtedly attempting to connect intimately with customers and build brand goodwill. The game sought to familiarize me with KFC’s history and the Colonel’s values: Be your best self. Make a difference. Have fun. In a short two-hour span, I became familiar with his ambitions for his future fried-chicken establishment. I found myself naturally rooting for him, as a romantic partner should. And consequently, these thoughts influenced my perception of KFC.
According to Mario Natarelli, one of the authors of Brand Intimacy: A New Paradigm in Marketing , bonds between brands and consumers are vital to a long-term business strategy. Bonds should be reciprocal and fueled by emotion, he told Forbes. A 2019 brand intimacy study by marketing agency MBLM (which Natarelli is a partner of) ranked KFC within the top 10 fast-food companies with strong brand intimacy. The rankings rely on six archetypes, from nostalgia to identity, to analyze how companies develop an emotional connection with customers. KFC’s identity, which is enmeshed with Colonel Sanders, is its strength, the study found.
“I Love You Colonel Sanders!” didn’t satiate my fried chicken-oriented romance fantasy, but it’s undeniably a creative endeavor to modernize the old Colonel Sanders and build brand recognition. Still, my short-lived flirtation with the Colonel resulted in little more than a coupon offer to his restaurant, to which my character half-heartedly responded: “Gee … thanks.” It was the first time I’d been disappointed by a virtual man rather than an IRL one.
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KFC is apparently creating a Colonel Sanders dating sim.
Finger lickin’ good .
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KFC — yes, the fast food restaurant — is working on a video game. With developer Psyop, the fried chicken connoisseurs are releasing a dating simulator, I Love You Colonel Sanders! A Finger Lickin’ Good Dating Simulator . The game popped up on Steam this morning as “coming soon,” according to the listing. A KFC representative told Polygon the game will be available for free on Steam on Sept. 24.
“From the same people who brought you the bucket of chicken, comes the world’s first Colonel Sanders dating simulator,” the description reads.
I Love You Colonel Sanders! A Finger Lickin’ Good Dating Simulator will put players in control of a “promising culinary student” who’s studying alongside a young Colonel Sanders. While looking for love, but you’ve got to make it through culinary school, too. If you’re lucky, Colonel Sanders might even take you on as a business partner. Of the nine characters, there’s also a dog (who is also a professor at culinary school, naturally).
KFC says there are multiple hours of gameplay, a secret ending, and recipes. There are also cooking battles, 11 herbs and spices, and plenty of “cute miniature food.” The listing also reminds potential players a few times that yes, KFC did really make this game.
While I Love You Colonel Sanders! A Finger Lickin’ Good Dating Simulator is a bizarre yet intriguing move from the fast food company, but it’s not too out of line. In 2018, KFC launched a gaming Twitter account called KFC Gaming. The social media account is all over the place, hurling memes and video clips all across the internet. Most recently, the account declared Rainbow Six Siege the best game, the winner of its “World Cup of Games.”
“The turnout from the community has huge . guess we’ll have to put together a reward for the R6 family,” KFC Gaming tweeted on Sept. 1.
Bet they didn’t expect a surprise dating sim!
Update: A KFC representative told Polygon after publication that I Love You Colonel Sanders! A Finger Lickin’ Good Dating Simulator will be released for free on Steam on Sept. 24. The story has been updated to reflect this information.
There‘s a Sexy KFC Game Coming Soon in Which You Can Seduce Colonel Sanders.
OMG, is he what “finger lickin’ good” was referring to this whole time?!
If you’ve ever dreamed of combining love and business in one Kentucky-fried marriage, there’s a new KFC dating simulation game that was legit MADE for you. “I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator” launches September 24 and is officially produced by KFC. It takes players on a journey through culinary school for a chance to become business partners with—but more importantly, win the heart of—a sexified Colonel Sanders.
Gleaning from the current screenshots posted on gaming platform Steam, it seems that the game features an archnemesis named Aesleigh who is “totally evil, but you can’t help but be filled with jealousy. She can get anything she wants and she knows it.” There’s also a corgi named “Professor Dog,” who runs the culinary class and isn’t afraid to set ground rules.
But the main attraction here (obvi) is Colonel Sanders himself. The way he’s looking at you with that tight apron and his beefy arms. has a goatee ever looked so good? He looks like the cute barista at your corner coffee shop who’s so cute, you continue going there for a $4 cup of coffee every day despite being ass-broke. Add in those diamond-cut cheekbones, that cocky stance, and the SLEEVES ROLLED UP? Be still my beating heart!
The dating simulator runs similarly to other dating sim games in that it’s based more on questions and choices that will lead you to winning the Colonel’s heart, rather than, like, playing The Sims and making your Sims “woohoo” for hours on end (ahh, #TBT).
The game will be free (available for download through the Steam platform) and will only be available for PC and Mac, according to KFC representatives. For more info in the meantime, you can head over here.
And if you simply cannot wait until September 24 to play it, may I recommend “My Pigeon Boyfriend,” a comparable-looking dating sim that my lonely ass spent several joyful hours on in 2016. It was well worth the $10 sticker price for the experience, IMHO.
Official KFC dating sim lets you date the Colonel, a ghost, or seemingly a dog.
By Austin Wood 10 September 2019.
This is real, folks.
Update : In a statement to Polygon, KFC confirmed that I Love You Colonel Sanders! will be released for free on Steam on September 24.
Original story:
If you've ever wanted to date a hot version of Colonel Sanders, the jolly mascot of fast food chicken chain KFC, your day has come. KFC worked with developer Psyop to create a dating sim appropriately titled I Love You, Colonel Sanders! Which, obviously, is described as "a finger lickin' good dating simulator."
The KFC dating sim is currently unavailable, but its Steam page says it'll be released soon. It also says: "Throughout your journey, you’ll be faced with life-changing decisions that will affect your chances of friendship and love. But be careful! Your choices have real consequences with real animated characters’ feelings at stake."
Well you've got me there, KFC; I do care about real animated characters' feelings. And charac ters is the key word there, as you can seemingly romance many people - and I use the term people loosely - aside from the Colonel himself. KFC says the game has nine "lovable" characters whose arcs support "multiple hours of play-through," which is a lot of hours of play-through by all accounts.
That said, I'm gonna need some clarification on what lovable means in this context, because the trailer for I Love You, Colonel Sanders! (embed via Niche Gamer ) features a ghost, a dog, an apparently sentient robot, and what I can only assume is a character from Jojo's Bizarre Adventure. Can you actually romance all of these characters, or just befriend them? I guess what I'm really asking is: can you date the dog ? I mean, you can date the pigeon , so I don't see why not.
The game also purportedly features cooking battles, "battle battles," and 11 herbs and spices. Let's hear it for video games, everybody.
If you like the look of that, you may also like Boyfriend Dungeon , a dungeon-crawling dating sim where you date your weapons.
As a staff writer and former freelancer, Austin focuses on day-to-day news happenings which serve as the perfect cover-up for his Destiny 2 column. He majored in journalism, loves to hate headlines, and never takes his Switch out of the dock.
KFC Dating Simulator.
Game title: KFC Dating Simulator.
Colonel Sanders has never been that handsome before! In the presented game, you will experience a mixture of something you could never imagine to be connected: visual love-novel, Japanese anime, and KFC! That’s a striking combination and you will surely have fun. The task is to build your romantic relationships with handsome Colonel. You are a young cook and he is your teacher and chances are that he would like to stay friends with you. Choose the right actions to make him fall in love!
KFC release dating sim with Colonel Sanders as an anime heartthrob.
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In shock news not a single word in the above headline is untrue or an exaggeration, as KFC apparently lose their minds.
We can assure that I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator is a real video game, but what we cannot do is explain why.
To make you want to buy a chicken burger, we suppose, but how that’s going to be achieved via the medium of a Japanese style dating sim we’re not sure.
The game is already on Steam, with KFC listed as the publisher, but it’s not clear whether it’s free or not. Although we would imagine it probably is.
According to the Steam description the game, ‘follows you, a promising culinary student, as you try to date your classmate, Colonel Sanders. Throughout your journey, you’ll be faced with life-changing decisions that will affect your chances of friendship and love. But be careful! Your choices have real consequences with real animated characters’ feelings at stake.
‘Do you have what it takes to survive culinary school? Will Colonel Sanders choose you to be his business partner? Or maybe even so much more? Find out in the most finger lickin’ good dating simulator ever created – a game that KFC actually made.’
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Also promised are nine ‘loveable’ characters, cooking battles, battle battles, secret recipes, a secret ending, and the chance to earn a degree from a fictional culinary school.
Frankly, we’re sold but unfortunately there’s no sign of a release date yet or if it’ll come to other formats.
We’d imagine a smartphone version is pretty likely though, unless that’s going to make the screen too sticky with all that finger licking.
I played KFC's bizarre Colonel Sanders dating game so you don't have to.
Two weeks ago KFC stunned video game fans by announcing a brand new game starring the company's mascot, Colonel Sanders. Things got even weirder when the game was revealed to be a dating simulator with Colonel Sanders as the prized companion.
I'm still shocked to confirm to you that "I Love You Colonel Sanders: A Finger Licking Good Dating Simulator" is a real video game, and you can now play it for free on your PC or Mac.
In "I Love You Colonel Sanders," players enroll in a cooking class alongside Colonel Sanders and try to win his heart with cooking expertise and clever conversation. KFC's game is a parody of traditional dating sim games — these text-based adventures are popular in Japan and usually let the player pursue a partner from a collection of males or females. Players are faced with a series of conversation choices as they try to romance the character of their choosing.
Unsurprisingly, all of your attention in KFC's game is dedicated to the Colonel, but the formula remains the same. You'll have to talk your way through three days at the cooking school with the Colonel and a colorful cast of characters, and at the end you'll find out if you managed to win the Colonel's love. The game takes about an hour to complete, but you can replay it to see new endings and slightly different story routes.
"I Love You Colonel Sanders" is ripe with anime clichés and character tropes poking fun at Japan's popular dating simulators, so you might miss out on some of the jokes if you're not familiar with the genre. Frankly, the game's constant use of anime stereotypes will probably be annoying to fans of regular dating sims, and reinforces stereotypes about Japan and anime culture that were probably best left in the 90s.
In recent years the dating sim genre has become more popular in the queer community for allowing players to experience complex narratives involving gay, bisexual, and polyamorous relationships. "I Love You Colonel Sanders" draws from the worst parts of the genre for comedic effect.
While the free game is an obvious marketing stunt for KFC, "I Love You Colonel Sanders" is a complete game and clearly took some hard work to produce. Producing a detailed text-based adventure like this still requires original art, character designs, and decent writing to keep the conversations flowing. Psyop, the studio that produced the game, released another text adventure called "Camp W" last year, so they had a bit of prior experience in the genre.
I can't recommend that anyone else play KFC's dating sim, but it certainly can't be worse for you than KFC's new fried chicken & doughnut sandwich.
Here's a closer look at what it's like to play "I Love You Colonel Sanders: A Finger Licking Good Dating Simulator:"
KFC dating sim.
Vinfang.
Indie Game Artist / Tattoo Apprentice.
Sep 12, 2019 #1.
Commissions are currently OPEN ; For past commissions click HERE . I will be accepting 6 slots per month ( including tattoo-related works ), email / DM if you are interested. I work with both 2D and 3D mediums , and as long as your give me a solid reference I can copy almost any style .
Wydness.
New Member.
Sep 12, 2019 #2.
Nyro46.
Guest.
Sep 12, 2019 #3.
This is impeccable.
CrookedCroc.
Guest.
Sep 12, 2019 #4.
Sugarbomb.
Member.
Sep 13, 2019 #5.
Back when I was young, they did games pushing big companies, too. Domino's had a Noid game, for example.
This excites me. I love wacky craziness.
RoxyHana.
Princess Bunny ♥
Sep 13, 2019 #6.
Doodle Bunny.
Definitely a rabbit. 100%.
Sep 13, 2019 #7.
It’s weird. It’s strange. I’m interested.
Though, I am going to hazard a guess and say that this was targeted at Japanese consumers. From what I know, KFC is a pretty big chain over there.
If any Japanese furs wanna weigh in on this, that would be cool.
Mr. Fox.
Cheeseburger Pride.
Sep 13, 2019 #8.
Vinfang.
Indie Game Artist / Tattoo Apprentice.
Sep 13, 2019 #9.
It’s weird. It’s strange. I’m interested.
Though, I am going to hazard a guess and say that this was targeted at Japanese consumers. From what I know, KFC is a pretty big chain over there.
If any Japanese furs wanna weigh in on this, that would be cool.
Pretty sure they are aiming for English speakers (in game language), but they sponsored their own esports team in China last year.
And I just noticed their support cast was food wars n jojo inspired.
Commissions are currently OPEN ; For past commissions click HERE . I will be accepting 6 slots per month ( including tattoo-related works ), email / DM if you are interested. I work with both 2D and 3D mediums , and as long as your give me a solid reference I can copy almost any style .
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