Design

Marketing Campaigns

Marketing Intern - United Business Bank 

As a Marketing Intern at United Business Bank, I led digital marketing initiatives that elevated the bank’s online presence and community engagement. I designed over 15 LinkedIn graphics, developed a structured content calendar across six categories, and refreshed visual assets to maintain a consistent and professional brand identity. I also verified and optimized 30+ branch listings across platforms such as Google Business Profile, Yelp, and Indeed, ensuring accurate information and improving search visibility. Additionally, I supported campaign rollouts by drafting copy, coordinating with branch managers, and preparing analytics reports to track engagement. From these efforts, we increased LinkedIn engagement, streamlined digital consistency across branches, and strengthened the bank’s visibility among both clients and prospective employees. My work contributed to building a more cohesive marketing strategy that aligned with UBB’s brand values and growth goals.

Alpha Omicron Class - Alpha Kappa Psi

As a member of the Marketing Committee for the Alpha Omicron Pledge Class of Alpha Kappa Psi, a professional fraternity, I took the lead on all graphic design efforts for our class. I designed the official pledge class logo, created personalized spotlight templates for each pledge brother, and developed themed Instagram stories to enhance our online presence, which all pertained to a marine theme. Additionally, I designed eye-catching fundraising flyers to promote our initiatives and events. From these efforts, we achieved all our marketing goals, including increasing engagement rates to above 85%, growing our follower count to surpass 300, and boosting visibility for our pledge class activities. My work ensured a cohesive and professional visual identity that effectively engaged both within the fraternity and the broader community.