Brand Identity — Alex Bell

Logo Design

This project was creating the branding design of an existing brand from a list provided by the professor. I selected this small coffee shop as the brand to design. Designing the logo, I added a cup of coffee and a biscuit alongside the branding.

The Colors are displayed in CMYK

• Brown: #594747

• Golden Yellow: #E9B37B

Newsletter

I developed a newsletter for the company, writing the copy and finding public-domain images to convey the newsletter's topic. After having the necessary information, it's time to do our layout design. I went with news related to the business, such as specials and memberships, with some ads here and there.