our mission & story

It all started in Midtown NYC...

...while I was eating lunch and taking note of my surroundings. This restaurant clearly pressed shuffle on some "Top Pop" playlist, as I heard a variety of 2010s hits. Although it was nice to get a pang of nostalgia, this experience made me question how the restaurant industry contributes to mainstream pop songs being overplayed. I started to think that if these restaurants and cafes simply shuffled an album from a lesser-known small artist, it would help with artist exposure and streaming statistics. From there, I worked on the infrastructure for what is now Artists2Audiences.

Our Mission: Disrupting the flow of the mainstream

Through carefully curating playlists and distributing them to businesses to play in their stores, we aim to reinforce that lesser-known artists are just as good, if not, even better than the most popular songs today. We ensure smaller musicians are present in everyday spaces, because they deserve to create the atmosphere in this ever-changing world.