Digital Marketing Strategies for Small Business Course Overview

Overview:

The Digital Marketing Strategies for Small Business course at Artisan Alley Learning is designed to equip small business owners with the knowledge and skills to effectively leverage digital marketing channels for growth and success. This course covers essential digital marketing concepts, strategies, and tools tailored to the unique needs and challenges of small businesses.

Description:

This course offers a comprehensive introduction to digital marketing strategies specifically tailored for small businesses. Participants will learn how to develop and implement digital marketing campaigns across various channels, including social media, email, content marketing, and search engine optimization (SEO). Through practical exercises and case studies, participants will gain the skills needed to attract, engage, and convert customers online.

Objectives:

• Understand the fundamentals of digital marketing and its importance for small businesses

• Learn how to develop a digital marketing strategy tailored to business goals and target audience

• Gain practical experience in implementing digital marketing campaigns across different channels

• Explore best practices for measuring and optimizing digital marketing performance

• Apply digital marketing techniques to drive growth and success for small businesses

Course Content Overview:

Module 1: Introduction to Digital Marketing

• • Overview of digital marketing channels and strategies

  • Importance of digital marketing for small businesses

Module 2: Creating a Digital Marketing Strategy

• • Defining business objectives and target audience

  • Developing a digital marketing plan and budget

Module 3: Social Media Marketing

• • Leveraging social media platforms for brand awareness and engagement

  • Creating and managing social media campaigns

Module 4: Content Marketing and SEO

• • Creating compelling content for SEO and lead generation

  • Optimizing website content for search engines

Module 5: Email Marketing

• • Building and segmenting email lists

  • Designing and optimizing email campaigns for conversions

Module 6: Analytics and Optimization

• • Tracking and measuring digital marketing performance

  • Analyzing data to optimize campaigns for better results

Potential Career Paths:

Completion of this course can enhance career opportunities in roles such as:

• Small Business Owner/Entrepreneur

• Digital Marketing Specialist

• Marketing Manager

• Social Media Manager

• Content Strategist

Enrollment Requirement:

Participants must possess basic computer skills and have access to the internet. 

Benefits:

• Access to 15 downloadable ebooks covering supplementary materials and resources

• Certificate of completion upon finishing the course

• Enhanced digital marketing skills and knowledge tailored for small businesses