North America Artificial Intelligence in Market Top Companies, Emerging Audience, Future Opportunities 2028

The artificial intelligence in marketing market in North America, is expected to reach US$ 35,863.11 million by 2028 from US$ 5,192.21 million in 2021. The market is estimated to grow at a CAGR of 31.8% from 2021 to 2028.

Cloud computing is leveling the playing field for smaller companies, enabling them to leverage compute-intensive business analytics and Artificial Intelligence (AI) solutions that were once exclusive to large corporations. These cloud-based AI offerings significantly enhance AI adoption by providing immediate access to hardware services without upfront capital investments, leading to a faster time to market across various industries. This makes the cloud a highly adaptable infrastructure that diverse end-users can share and utilize in numerous ways.

North America Artificial Intelligence in Market Dynamics

North America, encompassing the US, Canada, and Mexico, is a global leader in technological advancement. The US, a developed nation, boasts a high standard of living, robust infrastructure, and a technologically advanced environment. This has fostered highly competitive markets where companies constantly innovate to meet increasing customer demand for high-quality products and applications. The region's AI market is primarily driven by the growing penetration of big data analytics and other advanced technologies. Furthermore, the expanding adoption of customer-centric marketing strategies is a significant factor propelling the growth of North America Artificial Intelligence in Market.

North America is a crucial hub for the development and adoption of new technologies. This is due to several factors, including favorable government policies that promote innovation, a substantial industrial base, and high purchasing power, particularly in developed countries like the US and Canada. Consequently, any significant impact on industrial growth is expected to negatively affect the region's economic stability.

Interestingly, the COVID-19 pandemic had a positive impact on businesses in marketing. While overhead costs (including sales, Research & Development (R&D), and administration) for various providers initially fell due to stringent pandemic measures, earnings improved, primarily due to continuous optimization of cost structures. Despite the rising number of cases in North America, many government-deemed essential projects continued, and there was a notable rise in demand for AI during the pandemic.

North America Artificial Intelligence In Marketing Market Segmentation

North America Artificial intelligence in Marketing Market -By Offering

• Solution

• Services

North America Artificial intelligence in Marketing Market -By Application

• Social Media Advertising

• Search Advertising

• Dynamic Pricing

• Virtual Assistant

• Content Curation

• Sales & Marketing Automation

• Analytics Platform

• Others

North America Artificial intelligence in Marketing Market -By End- Use Industry

• BFSI

• Retail

• Consumer Goods

• Media and Entertainment

• Others

North America Artificial intelligence in Marketing Market -By Country

• US

• Canada

• Mexico

North America Artificial intelligence in Marketing Market -Company Profiles

• Accenture

• Adobe

• Affectiva

• Amazon Web Services

• Bidalgo

• CognitiveScale

• IBM Corporation

• Microsoft Corporation

• Novantas (Amplero), Inc.

• Oracle Corporation

• Salesforce.com, inc.

• SAP SE

• SAS Institute Inc.

• Xilinx, Inc.

North America Artificial Intelligence in Marketing Regional Insights

The geographic scope of the North America Artificial Intelligence in Marketing refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Artificial Intelligence in Marketing Strategic Insights

Strategic insights for the North America Artificial Intelligence in Marketing provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights