There is one creative artist who uses typography as an element in a design rather than adding on top of a design. This artist is David Carson. David Carson flipped the whole idea of typography on its head when he started to experiment with deconstructive type projects on magazine covers. Instead of using the letters to solely convey a verbal message, David Carson uses the letters to make his designs more visually attractive by moving them throughout the design’s space. If Carson wants a viewer to look closer at a specific letter or group he could make the letter smaller or make the letters jumbled together. The designs may be difficult to read, but Carson emphasized type as a visual element in his design rather than a rhetorical element.  Overall David Carson knows how to organize the words on a design to not only say what the magazine cover needs to say but to also grab a viewer's attention with confusing and creative type placements. David Carson was not the first designer to experiment with typography, but his style of deconstructing the words and letter forms changed the game for all to come after him. The designs on this page are three David Carson designs, each using typography as written language and a visual subject.