Future of AR

With the market expected to reach $97.76 billion in 2028, it’s clear that augmented reality is the future for many industries. AR experiences will be the new competitive edge that will allow businesses to win the race of marketing and advertising, and to further improve the quality of services for clients.

Whether it is the Metaverse, AR contact lenses, or AR headsets for medical imaging, AR seems to impact all aspects of our lives. Maybe it is too soon to claim that an augmented world is on the rise, or is it? Not to sound too dystopian, but will that immersive world truly make us better? Anyway, one of the biggest challenges remains to make AR affordable for public consumption so as not to increase the gap in access to technology that can facilitate life and allegedly make it more interesting.