About Me

I’m Arlene Cabataña, a results-driven Virtual Assistant, Graphic Designer, and Web Developer dedicated to helping entrepreneurs and businesses save time, elevate their brand, and grow online.

With a strong eye for design and a passion for efficiency, I combine creative and technical expertise to deliver organized systems, standout visuals, and functional websites that work seamlessly together. Whether it’s managing your daily operations, creating engaging designs, or building high-performing websites, I ensure every project reflects professionalism and purpose.

My Portfolio

Digital Marketing Agencies

helping them promote products or services using digital channels like the internet, social media, search engines, and email to connect with potential customers online, leveraging data for targeted, interactive campaigns instead of static, one-way traditional ads.

Funnel Building
Websites
CRM set-up
Automations
Client Onboarding
Email Campaigns

Coaches and Consultants

supporting coaches and consultants often specialize in services that manage administrative overhead, marketing efforts, and client relations, allowing the coach to focus on their core work.

Funnels
Booking Systems
Email Nurture Sequences
Branding and Graphics
Website Design

Real Estate Agents

supporting agents remotely with administrative, marketing, and sales tasks, allowing agents to focus on closing deals; key niches include Social Media Management (content creation, scheduling), Marketing Support (email campaigns, video editing), Transaction Coordination (paperwork, client follow-ups), Lead Nurturing, and General Admin (scheduling, data entry, CRM management) using tools like Canva, HubSpot, and MLS platforms.

Lead Captures Funnels
Automated follow-up workflows
Property listing landing pages
CRM setup

Local Service Businesses

Virtual assistants (VAs) can specialize in many niches for local service businesses. The key is offering services that directly solve a pain point for time-crunched local owners, such as appointment setting, lead management, and online presence management. ex.(salons, clinics, construction, cleaning, dental, spas.)

Appointment System
Simple Websites
Branding
Social Media Graphics
Automated Confirmations and Reminders

E-commerce & Small Shop Owners

supporting e-commerce and small shop owners typically specialize in key areas that keep an online business running smoothly, from managing daily operations to digital marketing.

Product Graphics
Shopify/Lovably Site Set up
Email Marketing
Admin Tasks

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