eCommerce Marketing Trends

Why is eCommerce Marketing Trending in Today's World?

eCommerce is a part of our lives now. It is almost infeasible for one to imagine a time when they have not benefitted from the eCommerce platforms. Ask any eCommerce marketing agency, and they will tell you that their business is on the rise. Sure, eCommerce has evolved in profound ways since it was first imagined, but the principle behind it remains the same. eCommerce is the means by which one can purchase or sell products and services over the internet; it is as simple as that. So, the next time you buy a book or electronics item from Amazon, you are doing an eCommerce transaction.

But why is eCommerce marketing so in trend nowadays? It is not like all the brick-and-mortar stores around the world have ceased their operation. There are many reasons why eCommerce has been a massive success. Just in 2021 had a retail eCommerce sale figure of around $4.9T. This figure clearly indicates there is an explosion in the eCommerce marketplace. Now, let’s look at the reasoning behind the same.

The Rise of Smartphone Users

Understandably, the rise in usage of smartphone devices is one of the more prominent reasons behind the eCommerce trend. Why would anyone want to physically go to a retail store and then stand in line at the checkout counter when they can purchase the item in the comforts of their home? Businesses understand customers' need for comfort and accessibility, hence the rise in eCommerce marketing trends.

The ease of payment on the eCommerce platforms

Paying at the retail store has never been an easy task. Either one has to pay via cash and then wait for the change, or they have to use their credit/ debit cards. While there is nothing wrong with paying via those two methods, it is far easier for one to make a transaction via their smartphone. Also, there are exclusive offers for one to consider as well.

The data-driven nature of the businesses

The ability of businesses to gather data about their customers and potential customers has played a substantial role in eCommerce operations. This allows companies to hire digital marketing services to target their audience directly through ads or email marketing. These ads generally have a CTA attached to them, allowing the consumer to make the transaction within seconds.

Low Cost for implementation

One might assume that since setting up an eCommerce platform and starting its marketing is so profitable, the initial investment would be pretty high. Surprisingly, that is not the case at all, as one can easily opt for the cheapest SEO packages and be amazed by the results. In fact, it is far cheaper for one to set up an online store than a physical one. There is no need for one to rent out a location, hire a contractor to build the store per local guidelines, and hire working staff. On top of it, if they want to expand their operation, they would need to do the same again for a new location. As one can gather, all this can be quite expensive.

In the case of online stores, one only needs to hire an internet marketing company in India to create a dynamic website and handle the brand's marketing. Not only is all that significantly cheaper than running a physical store, but a business can easily target different service areas without needing to open a physical location there.

Customer experience

Last but not least, the customer experience in the eCommerce business model is significantly better. Not only would one be able to search for a product or service from many different service providers, but they could also avail of exclusive discounts. Additionally, a customer can quickly scroll through the offerings of an eCommerce brand and purchase what they are interested in with just a couple of clicks.

Conclusion

The rise of the eCommerce business model is not just a trend that will fade with time. No, it is something that is here to stay. And businesses are understanding of this fact and are looking for the best SEO company to assist them. A brand needs a reliable partner to help them set up an eCommerce business that is not attractive to its customers but can compete in the market. And for that, there is no one better than AR Infotech.

A R Infotech is a digital marketing agency providing result oriented marketing services. If you want to hop on to the eCommerce trend and build your very own small business, connect with A R Infotech today!