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As a Creative Services Intern with Hendrick Motorsports through the NASCAR NEXT program, I created digital content capturing the people, competition, and behind-the-scenes moments of NASCAR. From filming and editing social videos to developing creative concepts, supporting sponsor activations, and analyzing content performance, I helped tell stories that connected fans with the sport.
Social Projects
Social Projects
Filmed and edited a social trend inspired video showcasing prospective pit crew athletes at Hendrick Motorsports’ annual combine.
Filmed and edited a video featuring Hendrick Motorsports driver William Byron signing items for fans. Focused on capturing behind-the-scenes moments and showcasing his personality.
Helped film and edit Valvoline’s “Driving for a Dream” campaign, capturing behind-the-scenes content featuring blood cancer survivor Palmer Goforth and his custom No. 24 race car design.
Photography
Photography
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