A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents as a wordmark.

Since a logo is a visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications within an organization.

A well-designed logo can be a valuable asset for a company. It can help to increase brand awareness, improve customer loyalty, and differentiate the company from its competitors.