This is a working list of 123 names representing every identified (and provisional) Matsumoku electric guitar badge found and researched in the last several years. Many names are well known, many are at least recognizable, and some are obscure. Guitars were made for a wide range of clients, including large trading companies such as Arai Trading, large to small distributor brand names, retail stores, at least one catalog retailer, and even music schools are suggested. The list represents the full range of large to small production volume, with the combined names of Aria and Aria Pro II having low hundreds of models, down to names that had only a few or even single models made at Matsumoku, e.g. Memphis with one or maybe two models. Many names have been derived by the identifying Matsumoku neckplate types, with further attempts at confirmation by seeing at least a few corroborating examples.
*violin basses only; one or a couple models
Angelica
Apollo
Arai
Arai Diamond
Arbiter
Aria
Aria Diamond
Aria Diamonds (with an 's')
Aria HB
Aria Pro II
Arita
Athena
Austin
Axiom
Belamy
Bellwood
Black Jack*
Blackstone
Bradley
Burns* (Japanese brand variant)
Burny (provisional; need more details)
Cameo
Capri
Carlo Robelli
Columbia
Commodore
Conqueror*
Conrad
Coronet*
Cortez
Cortley
Crest*
Crestwood
Crown
Custom
Cutler
D'Agostino
DIA
Diamond
Diamond by Aria
Domino
Dorado (for Gretsch)
Electra
Electra Phoenix
Electra Westone
Elk
Emperador
Empire
Encore
Epiphone
EROS
EROS MARK II
Excetro
Fairmont
Fairytale
Fandel
Fantom
Fernandes
Firstman*
Frister
Galson
Gonzales
Goya
Granada
Greco
Guitalia
HB
His Masters Voice (i.e. RCA logo, w/VICTOR on tail)
Hoffman
Hondo
Honey*
Howard
Ideal*
JBX
Jedson
JVC Balladeer (w/NIVICO on the tail)
JVC NIVICO (w/NIVICO on the tail)
Kimbara
Liberty*
Luxor
Lyle
Madeira (for Guild)
Maestro
Mann
Maxitone-Bruno
Memphis
Norma*
Oakland by Westone
Orlando
Orpheus
Palmer (old variant, provisional; need more details)
Pan
Penco
Phantom*
Philharmonic*
Princeton
Raven
Realistic
Riveria
Rock'n'roller Made by Aria
Royal*
S. D. Curlee
Santana
Sekova
Shaftesbury
Skylark
Sorrento (provisional; need more details)
Stewart
Supreme*
Sykes
Tempo
Toledo
Unicord
United (provisional; need more details)
Univox
Vantage
Ventura
Vorg
Vox
Westbury
Westminster
Westone
WMC (Washington Music Center) (provisional; need more details)