AMC-Shirt Online Shop
AMC-Shirt Online Shop
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AMC-Shirt is an online shop designed for selling custom-designed shirts. Users can choose their own design and colors for each product.
AMC-Shirt is an online shop designed for selling custom-designed shirts. Users can choose their own design and colors for each product.
Project Duration: February 2023
Project Duration: February 2023
My role: Lead UX Designer / Project Manager
My role: Lead UX Designer / Project Manager
Goal: Design a fast and easy to use design so that users can easily customize and purchase their orders.
Goal: Design a fast and easy to use design so that users can easily customize and purchase their orders.
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was adults and teens who were looking to design and purchase their own T-shirts.
This user group confirmed initial assumptions about AMC-Shirt customers, but research also revealed that time was not the only factor limiting users from attending auctions.
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was adults and teens who were looking to design and purchase their own T-shirts.
This user group confirmed initial assumptions about AMC-Shirt customers, but research also revealed that time was not the only factor limiting users from attending auctions.
Paper Wireframes
Paper Wireframes
Paper sketch of the homepage of the website
Usability study
Usability study
I conducted usability studies with 4 participants for AMC-Shirt. Findings from the studies helped guide the designs from wireframes to mockups.
Study findings
a better categorization system is needed for the design pages
several payment methods must be included
Low Fidelity Protoype
Low Fidelity Protoype
Using the completed set of digital wireframes, I created a complete low-fidelity prototype. The primary user flow I connected was going on the website and purchasing a t-shirt, so the prototype could be used in a usability study.
High Fidelity Protoype
High Fidelity Protoype
The final high-fidelity prototype presented cleaner user flows an designs.
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