Artifeeler is an app designed for participating in live and online art auctions. It allows users to give an offer, view and save art details and watch an auction live.

Project Duration: January 2023 - February 2023

My role: Lead UX Designer / Project Manager

Goal: Design an app to reduce travel costs, increase user’s chances of attending auctions and help art galleries

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who either don’t have the time to attend auctions in person.
This user group confirmed initial assumptions about Artifeeler customers, but research also revealed that time was not the only factor limiting users from attending auctions. Other user problems included traveling costs, interests, or challenges that make it difficult to find and participate in person.

Usability study

I conducted usability studies with 5 participants for Artifeeler. Findings from the studies helped guide the designs from wireframes to mockups.

Study findings

• a better categorization system is needed for live streams on the home page

• a single place for the profile menu is required to avoid user confusion and it needs to be labeled

• We need to offer price shortcut buttons on the page based on the item price, so that the user can make an offer faster