Macy's - Social
Embedded Files
Macy's Biggest Spring Sale
Ideated and pitched this fun social concept around a Macy's shopping challenge highlighting the retailer's Biggest Spring Sale. Pitched the talent and provided talking points and scripting. Also wrote captions and overlays in post-production. This is a great example of leading a social concept from start to finish.
Father's Day Gifting
Wrote voice-over script speaking to the top gifts for Father's Day.
Styling Fall Boots
Provided talking points for talent and added copy overlays for this boot styling video.
Spring Fashion
Spring Fashion
Wrote captions and overlays for this spring fashion video featuring Jessel Taank from The Real Housewives of New York.
Black Friday in July Picks
Roundup of our fave items from the Black Friday in July Sale. Wrote overlays for this static image Instagram carousel.
98th Macy's Thanksgiving Day Parade
Fun social-first video highlighting the Parade floats and balloons. Tapped into this social trend of passing the phone. Wrote overlays throughout.
98th Macy's Thanksgiving Day Parade
Wrote overlay and caption for this quick in real-time video during the Parade.
Home, fashion, and beauty overlay copy for Pinterest pins.
Digital
Family Circle, September 2019 Issue
Family Circle, September 2019 Issue
Family Circle - August 2019 Issue
Family Circle - August 2019 Issue
Seventeen, March 2014 Issue
Pitched these young women for this feature about inspiring teen girls to follow their dreams.
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