When it comes to sugar, we seem to have developed a love/hate relationship with it. There are those of us that just can’t resist it, but at the same time, there is also a growing number of users that have realized that sugars are a major dietary ‘NO’! Having said that, consumers are also wary of alternative sweeteners and have mixed opinions about them, so where does that leave product manufacturers?

With both sugar and artificial sweeteners suffering from poor perceptions, it leaves product developers with very limited choices. That being said, the F&B industry has shifted its focus to natural sweeteners and they are now being viewed as a more favorable and viable option.

The Growing Interest in Stevia Sweeteners

The sudden shift of the F&B industry towards natural sweeteners can be attributed at least in part to the growing interest in stevia-based sweeteners. First, let’s take into account the consumer perspective: stevia provides a solution to several key demands- it provides a sweet taste without any additional calories and is label-friendly. As for product developers and reformulators, stevia has become a versatile agent that can address; the issues of formulating without sugar, while maintaining a clean taste and label in a wide array of food and beverage applications as well as ensuring cost savings in certain applications. Therefore, with time we have seen more and more product developers purchasing stevia in bulk to cater to evolving consumer needs.

Early on stevia was initially embraced by manufacturers in product categories that were taking the brunt of the sugar reduction fallout- these majorly included beverages, like juices, sodas, etc. With time stevia extract has risen to such vogue in these categories, that now one out of every four global beverage launches contain stevia-based sweeteners. With this sudden high in stevia-based sweeteners for the Food and Beverage Industry, stevia manufacturing in the last few years has been on a roll. Sugar reduction is one of the fastest-growing trends in the Food and Beverage industry and stevia has emerged as the fastest-growing solution.

The Market Predictions for Stevia

The stevia market is slated to grow at an exponential rate, its superlative sweetening properties are expected to revolutionize the stevia market in the years to come. In fact, a research study has predicted that this growing interest in stevia sweeteners will push its market value to $622 million by 2031. At present, the market is flooded with multiple artificial sweeteners like saccharin, sucralose, and aspartame. However, stevia is giving them a run for their money as it is devoid of any of the ill effects that come with artificial sweeteners.

All these success stories with stevia coupled with the advances in the stevia manufacturing process have prompted further use of this natural sweetener across a large spectrum of product categories. Product developers have now also begun to purchase stevia in bulk for categories like biscuits, confectionery, chocolates, etc. As stevia-infused products continue to gain familiarity with the market, we see that the perception around it is improving which has led to driving more product purchases.

How Arboreal Stevia Can Help Product Manufacturers?

If you wish to purchase stevia in bulk, our experts at Arboreal Stevia can help you find the best stevia solution for your product category. We work to ensure that you receive consistency in quality, price, and supply so that you don’t have to waste your time and energy on all the jargon that surrounds stevia and its different grades. We are India’s most trusted stevia manufacturing company that is committed to delivering the best-tasting stevia and stevia-based sweetening solutions. To know more about our customized solutions, you can visit our website.