How Marketers are Using AR/VR Technology in Creating a Video Content to Engage Customers for a Product or Service
IKEA is a home and furniture accessory selling company that has used ARVR technology to create an app for the iOS users in which customers can place the selected furniture in the surroundings of their home visually. In this way, customers will not have to return the product back to the service providers and also they don't have to waste their valuable time in managing returns.
Not only in sales, this technology is providing amazing customer experience in the field of marketing. The video content has been started to upload on social media like the 360-degree video. Most of the Facebook users are using 360-degree video as their profile picture or a cover photo on the facebook page. Mostly, such videos are used by the tourism industry to give a wonderful view of the tourist places. The 360-degree videos are the amazing part of AR VR Development that has influenced tourism industry in increasing revenue.
The video content keeps the audience engaged with the product/service and increases the brand awareness. The customers can see the real-time videos that are created by the marketing companies using AR/VR Technology. The number of mobile device users is increasing day by day, thus, marketers have used AR/VR technology as it is interactive and easy to attract the potential customers. Also, it is cost-effective as compared to the traditional marketing methods.
However, marketers are facing challenges in using this technology because firstly they have to build an effective marketing strategy and secondly to convince the customers to wear a headset for watching an advertisement. Although the video marketing is interesting but to convince the customers is not easy.
AR VR development is benefitting B2B companies by providing value to their business. Thus, the scope of AR VR Development Companies has increased in the market. The requests for mobile apps and desktop applications are requested by the B2B companies. The marketers of such companies are trying to address the issues of customers using video content and helping customers by giving the appropriate business solutions.